SBS Unveils Second Half Lineup...From "The Devil" to "Exemplary Taxi 3."

By Minjeong, Cho

Aug 13, 2025

SBS Unveils Second Half Lineup...From 'The Devil' to 'Exemplary Taxi 3.'



SBS Unveils Second Half Lineup...From 'The Devil' to 'Exemplary Taxi 3.'
SBS held a 'Showcase in the Second Half of 2025' on the 13th and unveiled new lineup and new advertising products that encompass drama, entertainment, and culture. With about 300 advertisers and officials from advertising companies in attendance, SBS introduced contents ranging from dramas with the keyword of 「Breaking, Sweet, and Cider」 to laughter, touching, healing entertainment, and in-depth liberal arts programs.

In the drama category, a high-density crime thriller that premieres in September 'The Devil: The Killer's Outing' (Koh Hyun-jung and Jang Dong-yoon), a 90-day fake new marriage survival romance 'Woo Merrymi' (Choi Woo-sik and Jung So-min), a close romance between a fake single woman and the team leader 'Kiss for no reason!' (Jang Ki-yong and Ahn Eun-jin) were released. Signage IP 'Exemplary Taxi 3' (Lee Je-hoon, Kim Ui-sung, and Pyo Ye-jin) returns with a new villain and an expanded scale.

In the entertainment category, genre experiments 'fake reality show'Myton, Lim Young-woong's island village life'Island bachelor hero', large-scale music auditions 'Our Ballad', which reinterpret 100 ballad masterpieces by the 1020s, and 'Secretary staff' which closely care for a star's day were introduced.




In the liberal arts sector, programs that shed light on various unsolved crimes were included, including a report documentary that tracked and covered international criminal organizations.

SBS M&C also announced its advertising strategy for the second half of the year. ▲Killer content lineup ▲ Content Bridge/Day Marketing Optimization ▲ Short-term Upfront Special Benefits ▲ Sales System Improvement ▲ Global attention and commercialization can be achieved simultaneously through new solutions such as Adorable TV and DOOH.






mj.cho@sportschosun.com