Without a script, I'm not wearing any…Jeon Hyun-moo X Lee Jang-woo X Kwon-ryul's product is dopamine? "No Sponsorship Plan" is popular on variety shows
Aug 12, 2025
|
Recently, instead of pre-arranged movements and pre-casting in the entertainment industry, 'No Plan' entertainment, which creates situations on the spot and completes chemistry with the person you met that day, is gaining popularity.
First of all, Jeon Hyun-moo leaves with Kwak Tube without any plans 'Jeon Hyun-moo Plan 2' will travel around Korea and abroad with only one GoPro to invite local people to recommend restaurants. After the first season of 2024 until the second season, 'Jeon Hyun-moo Plan 2' captures the eyes and ears of viewers by introducing hidden restaurants in unfamiliar neighborhoods one after another.
Actor Lee Jang-woo visited the home of a local and served K-jip-bap 'Douyuno Jip-bap' is gaining popularity by conveying genuine communication with locals, such as conversations on the table and laughter in the kitchen without any screenplay. In particular, the recent rounds in Thailand have led to YouTube channels, proving the charm of 'unplanned home-cooked meals' outside Korea.
The concept of 'You don't know where it's going to hit' by ENA, NXT, and Comedy TV is 'recommendation of a relay by the owner of a restaurant'. Kim Dae-ho, Ahn Jae-hyun, Tzuyang, and Jonathan team up and are recommended by one store and then immediately moved to the store. There are no plans or maps at all. The success and failure of casting are vividly unfolding in the 'Delicious Restaurant Relay' where CEO Han calls the next CEO. In addition to Kim Dae-ho's gourmet vocabulary, Ahn Jae-hyun's sloppy charm, Tzuyang's eating show, and Jonathan's battle eating show are added to create unpredictable fun.
Channel S and SK Broadband's co-production 'Tubucki Taste Master' expanded the scale of unplanned entertainment to overseas sites.
Kwon Yul, Yeon Woo-jin, and Lee Jung-shin walk through Florence Alley, Italy, not Korea, and find hidden restaurants. Even on familiar menus such as pizza, gelato, and steak, there is a moment when you find other local flavors. The appearance of sweating in the scorching heat while traveling through every corner of the alley conveys a distinctly different temperature from the existing 'Relaxed Travel Entertainment'. Kwon Yul's gourmet commentary, Yeon Woo-jin's raw reaction, and Lee Jung-shin's quirky delight are combined to show the essence of 'Too-Buck-Eating Unplanned Travel'.
Instead of the production team's tight screenplay, the charm of unplanned entertainment, which creates a story about unexpected situations created by the actors directly hitting the scene, lies in 'Immediateness' and 'Unpredictable'. Failure evolves into a laughing point, and unexpected encounters are expressed as authenticity.
As many programs continue to attempt to combine overseas filming and local close-up concepts, such instant entertainment is expected to lead the broadcaster for a while in the future.
mj.cho@sportschosun.com
