Chung Kyu's first broadcast 'Millionaire', "I like money, but I'm not chased." Seo Jang-hoon is also respected as a eccentric CEO in his 70s

Sep 18, 2025

Chung Kyu's first broadcast 'Millionaire', 'I like money, but I'm not chased.' Seo Jang-hoon is also respected as a eccentric CEO in his 70s



EBS 'Seo Jang-hoon's Neighborhood Millionaires', which returned to the regular season, continued the popularity of season 1, giving an intense resonance from the beginning.

The main character of the regular season of 'Neighbor's Millionaires', which premiered on the 17th, was CEO Kang Woo-hyun, the main character of 'Nami Island Success Myth'. From an unsuspecting boy to a top designer to an environmental activist, his turbulent life story unfolds, and his strong values of `I like money but I don't chase money' resonate heavily in the master bedroom.

The broadcast announced a pleasant start with a viewership rating of 1.5% (Nilson Korea, based on paid households). The highest ratings per minute soared to 1.93%, and immediately after the broadcast, the combination of Seo Jang-hoon and Jang Ye-won was fresh", "Kang Woo-hyun's life was more dramatic than a documentary.", "The philosophy of pursuing value over money was like a real millionaire." was well received.




Kang Woo-hyun is a former top designer who created the 'Thumbsup Bank' logo and 'Guacheon Land' mascot and revived Nami Island, which was on the verge of bankruptcy, as a tourist attraction of 3.3 million people annually under the condition of '100 won a month'. Jeju also surprised the world once again by setting up a '30,000 pyeong republic' utilizing discarded garbage. Even Seo Jang-hoon burst into admiration at the passion that did not cool down even after the age of 70.

Meanwhile, expectations are rising that Park Hyun-soon's story will air next week. EBS 'Seo Jang-hoon's Neighborhood Millionaires' airs every Wednesday at 9:55 p.m.






mj.cho@sportschosun.com