New director Kim Yeon-kyung is unusual...The cumulative number of views for the first room was 6.62 million → It was hot online
Oct 02, 2025
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The 'new coach Kim Yeon-kyung', which premiered on the night of the 28th of last month, is a project to create a club by Kim Yeon-kyung, a legend in the volleyball world who returned as a new coach. Viewers' expectations and attention were focused on the first step 'Pilseung Wonder Dogs' will make with Kim Yeon-kyung.
In particular, teasers and other broadcast clips and various video contents received explosive responses on various platforms such as MBC YouTube, Naver TV, and SNS immediately after their release, exceeding 6.62 million cumulative views in just one episode. (As of 10/2), Kim Yeon-kyung 's "Breadjwa's Director Debut' video, released on MBC's flagship YouTube channel 'Mturumaturu', recorded 1.4 million times in four days of its release, heating up online and the community as a whole.
The platform's performance is also remarkable. MBC 'New Director Kim Yeon-kyung' ranked No. 1 in the Wave entertainment category after the broadcast and at the same time became the No. 1 program to drive new paid subscriptions to Wave, proving its powerful impact in the OTT market.
MBC 'New Director Kim Yeon-koung', where volleyball legend Kim Yeon-koung returned as director, opened an intense prelude to volleyball entertainment on the first broadcast. The first episode, which breathlessly unfolded from the opening ceremony and tryout of the "Pilseung Wonder Dogs" and the first game against the high school strong team Jeonju Geunyoung Girls' High School, drew viewers' immersion by vividly capturing Kim Yeon-kyung's sharp leadership and the athletes' challenge narrative.
MBC 'New Director Kim Yeon-koung' is a story about players who were 'underdog' jumping to 'Wonder' with Kim Yeon-koung, and is receiving support from viewers. In addition, the performance of SEVENTEEN Seungkwan, who joined as a manager, is added to provide entertainment fun and emotion at the same time.
Meanwhile, in the second episode of MBC 'New Director Kim Yeon-koung', which will be broadcast at 8:45 p.m. on the 5th, a showdown between 'Pilseung Wonder Dogs' led by director Kim Yeon-koung in the 0th year and the professional team 'IBK Industrial Bank Altos Volleyball Team' led by director Kim Ho-chul in the 30th year will be held.
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