BABYMONSTER Expands Globally with World Tour
Apr 01, 2025
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Baby Monster has completed mega-projects at an unprecedented pace, including its first full-length album release and first world tour following its official debut on April 1 last year. It was a significant year for Billboard in the United States to achieve growth beyond what it expected, citing them as `the most promising K-pop newcomers of 2024.'
# Leading the music charts with his skills..'Monster Newcomer' Power
It was the skill that created the explosive rise of Baby Monster. In addition to the wide spectrum and high-quality music world, the hand microphone live performances on various music broadcasts, radios, and year-end stages always resonated greatly, and soon became a catalyst for their popularity.
In fact, 'SHEESH' and 'DRIP' created a sensation by rising the ranking of major domestic music charts, including Melon, immediately after the stage. In particular, 'DRIP' broke its own record of 16th and 30th on Billboard Global Excl. U.S. and Billboard Global 200, respectively, and has continued to be popular for 16 and 20 consecutive weeks.
It also stood out in Spotify, the world's largest music platform. At the time of its release, "SHEESH" hit the highest number of K-pop girl group songs in 2024, giving the green light to its popularity early on. Since then, the songs released have also been loved by listeners, and the total number of streams has exceeded 1.1 billion. As it is an achievement made with only two albums, the future trend is also noteworthy.
#Record and YouTube popularity is high..Powerful fandom power
The thicker fan base became the driving force for their growth. After setting a new record for the first K-pop girl group album (40,1287 copies) with their first mini-first album recorded a 1.7-fold increase in sales (677,961) compared to the previous one and entered the Billboard 200 for the first time at 149th place. The cumulative sales in the tight activities amounted to more than 79,920,000 each, exceeding a total of 1.72 million copies, and it is on the verge of achieving a million seller.
In addition to albums, YouTube, which is the center of the global music market, is definitely building an unrivaled position. The number of subscribers, which is an indicator of the formation of loyal fandom, has been introduced by about 4.28 million since its official debut, reaching 8.89 million now. In addition, a total of eight views, including the music video of 'SHESH', which recorded the shortest K-pop girl group debut song, exceeded 4.2 billion views on the official channel.
# Large-scale fan meeting → World tour..It's a global trend
Baby Monster has steadily increased its contact with fans through its 12th fan meeting tour in 7 cities and Japan 'Summer Sonic'·Chinese Kwon 'TMEA' music festival last year. This year, it is cruising the first world tour of the 32nd edition of the 20 cities, which has more than doubled in size compared to the fan meeting tour, and the "2025 BABY MONSTER 1st WORLD TOUR
As a result, Baby Monster's global popularity is expected to grow in the second half of 2025. This is because the live performance skills of those who will be in full bloom in the future while conducting the world tour are drawing more expectations, and along with the performances, they are imprinting their presence on local fans across broadcasters, radios, and YouTube around the world.
Baby Monster's growth narrative, which has left a significant footprint on K-pop since its first year of debut, is just beginning. YG said, "We will continue to provide generous support to artists who have endless potential and unlimited musical capabilities. We will visit our fans through various projects in the second half of 2025, so please pay a lot of attention to us."," he said.
정빛 기자 rightlight@sportschosun.com
rightlight@sportschosun.com
