THE BOYZ Reveals Album Preview...Hip-hop → band genre spectrum unlimited expansion
Jul 23, 2025
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At midnight on the 23rd, One Hundred, the agency, posted an album preview video on its official SNS to check the atmosphere of the 10th mini album 'A effect'.
The released video attracts attention with its colorful visual beauty that reflects the atmosphere of each track. From intense visuals to scenes with refreshing and warm emotions, it captures the charms of THE BOYZ members with a different composition suitable for this album containing songs of various genres.
In addition to the minimal hip-hop-based pop track and title song 'Stylish' featuring addictive hooks and unique sounds, the highlight sections of the medium tempo-based pop song 'Talk', which combines groovy rhythms and delicate textured chords, and the electronic sound-based pop dance track 'You and I' appeared sequentially in the video.
In particular, ', which is drawing attention as the first band unit song of THE BOYZ, is a combination of refreshing pop rock sound, lively band performance, and warm vocals. In addition, the fact that the unit is composed of members Jacob, Younghoon, Kevin, New, and Q was released for the first time through this video, drawing more attention. On top of that, some of the five songs, including the impressive 'AURA(AURA)', which has a dreamy sound and emotional melody, have been unveiled, arousing curiosity about the new album.
Scheduled to be released on the 28th, 'A effect' is an album that continues the second act of the group's activities. Various genres of songs from hip-hop to band units are included, and fans are raising expectations by revealing more mature visuals through previously released content. As this album foreshadows another wave, attention is being paid to the moves of those who will lead to the new album.
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