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| Photo provided=Belifrap |
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A pop-up was officially opened today (25th) to enjoy the sensibility of the group ILLIT's 'NOT CUTE'.
According to the Hive Music Group label Belief Lab, ILLIT will hold a pop-up event to commemorate the comeback of the first single 'NOT CUTE ANNYMORE' at SPACE #2 and #3 on the fourth floor of K-Town4U COEX in Gangnam-gu, Seoul, from this day to the 30th.
The pop-up provides visitors with a special experience by embodying the office atmosphere in the 'NOT CUTE' version of the concept photo. It added to the fun of highlighting the achromatic office with kitsch items. Here, you can find a variety of muchs, including physical albums collaborated with British fashion brand Ashley Williams, hand mirrors, magnetic card holders and clothing reminiscent of the keyring chain doll of the 'Little Mimi' version.
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| Photo provided=Belifrap |
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| Photo provided=Belifrap |
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There are also a lot of events where you can enjoy 'NOT CUTE ANYMORE' in a different way. In addition to the message zone that conveys words of support to the ILLIT, an audible zone, a photo booth, and a lucky draw have been prepared. At the cafe in the pop-up, when purchasing special desserts containing the individuality of each member, unreleased photo cards, mini posters, and cup holders are presented.
Since the first day of the opening, the waiting line for fans to enter has been long, drawing attention. They entered sequentially through the on-site waiting system, freely experienced pop-ups, authenticated them on social media, and shared ILLIT's 'NOT CUTE' music and sensitivity together.
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| Photo provided=Belifrap |
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ILLIT has been receiving enthusiastic responses since the first day of the release of 'NOT CUTE ANNYMORE'. The title song of the single and the same name topped the real-time AWA chart in Japan as well as Melon 'Hot 100'. In addition, it was ranked in the rankings of iTunes 'Top Song' chart in more than 10 countries/regions. The music video with the ingenious theme of 'Declaration of Cuteness' is drawing attention for its upgraded visuals and colorful charms.
ILLIT will perform the title song 'NOT CUTE ANNYMORE' on KBS2 'Music Bank' for the first time on the 28th.
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| Photo provided=Belifrap |
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