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| APYonhap News |
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World-renowned rapper Travis Scott has put a logo on his FC Barcelona uniform, the Spanish daily ARA reported on the 15th (Korea time).
Barcelona will wear a special uniform with Scott's logo instead of the existing Spotify logo in the 35th round of the 2024-2025 Primera Liga against Real Madrid on May 12. Previously, Barcelona held a similar event through collaboration with world-class artists such as Rolling Stones and Coldplay.
Ed Sheeran and Taylor Swift were initially mentioned as candidates. However, it was finally decided that Scott, who has more than 68 million monthly listeners, will take the opportunity. Scott's visit to Catalonia during the 2023 album promotion and the video of the World Intangible Cultural Heritage is also considered one of the backgrounds for the selection.
However, Barcelona's win rate at the El Clasico event was not very good. Barcelona, which previously held a total of six events, has won only twice.
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| AFP Yonhap News |
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| ReutersYonhap News |
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It has been less than 10 years since Barcelona's uniform, which was founded in 1899, was equipped with a main sponsor. Previously, in order to protect the purity of the civic team, he played without a seat as a main sponsor for more than 100 years. From 2006 to 2011, the UNICEF logo began to be attached, but this was rather a public service business as Barcelona paid UNICEF an amount. During this period, the financial crisis stagnated the economy, and the club's finances were shaken as the player's ransom ran through the roof, and Barcelona eventually decided to introduce the uniform main sponsor by signing with the Qatar Foundation in 2011. Since then, it has continued to sign contracts with Spotify and uniform main sponsor since 2022 through Qatar Airways and Rakuten.
This article was translated by Naver AI translator.
