Villiers TV Releases PBA Superfan Analysis Report Releases 300,000 Superfans

May 20, 2025

Villiers TV Releases PBA Superfan Analysis Report Releases 300,000 Superfans



Villiers TV (Bravo & Media), the official broadcaster of Prodang-gu (PBA), recently published 'PBA Superfan Analysis Report', and announced that there are about 300,000 people who actively support PBA. 'Superfans' means enthusiastic supporters who do not spare time, emotional or economic investment in sports, teams, or athletes.

According to the analysis, the number of PBA TV YouTube channel subscribers is about 230,000, and the highest daily instantaneous audience for livestreaming is about 300,000, defining them as `PBA superfans.' In particular, the average 90-day instantaneous audience was about 2.5 million, which is expected to increase the number of super fans.

PBA content continues to grow on both broadcast and digital platforms. In the 2024-2025 season, broadcasters' combined live-streamed average viewership rose about 8% year-on-year to 0.56%, while the digital platform's cumulative views reached 270 million views. During the 2024-2025 season, the total viewing time of the digital platform was about 16 million hours.




Analysis by age group is also interesting. In particular, those in their 50s and 60s 'Free Senior Generation' lead the PBA fandom with 64.7% of the total viewers, followed by those in their 20s and 30s with 20.6%, showing the possibility of expanding to pre-PBA fandom generations in the future.

In this report, Villiers TV presented the concept of 'Circle' by deeply analyzing the consumption patterns of super fans. Core circles are a hypothetical group that shows consumption patterns that are distinct from others within the PBA fandom, and are divided into four types as follows. ▶Easy Item Gourmet (PBA superfans who prefer simple food-oriented foods that can be consumed in a relatively short cooking time) ▶Healthy Item Collector (PBA Superfans with a high acceptance of products that can contribute to health improvement beyond health maintenance) ▶Car Tem Enthusiasm (PBA Superfans who are highly interested in vehicle management in general) ▶Hobby Temps Curator (PBA Superfans who place a high weight on equipment selection and preparation process in their hobby activities).

Gilduck, general manager of Villiers TV, said "We have consistently analyzed our various data to find PBA superfans"Fandom segmentation strategies based on prominent features will present new possibilities for content and commerce convergence models." Villiers TV said it plans to strengthen content production for domestic super fans in the future, develop a model that connects it with commerce, and carefully explore ways to expand contact with overseas fans.






This article was translated by Naver AI translator.