Participation and Practice to Reduce One More Shot Callaway Golf Korea's Attention Customer Engagement Program Project Team 1
Jun 12, 2025
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Callaway Golf Korea's ongoing brand campaign to support golfers' score improvement, 'Project Team-1' is receiving a hot response.
Use the Callaway Golf Journal to record your practice and round results, and follow the monthly missions and weekly tips.
Starting with organizing one's club-specific distance using the Callaway Golf Journal, he consistently records his practice process and personal routine. After the round, the focus is on analyzing the cause of mistakes through the process of recapitulating the play and organizing various situations and choices, and increasing the practical ability to reduce each stroke. Practical improvement is possible in that it is a participatory program that checks individual golf patterns and continuously improves them, not just records.
The recruitment of this campaign was conducted through Callaway Golf Korea's official Instagram account for 1,000 first-come, first-served people in May. The participation rate exceeded expectations, with early closing just three days after the start of the campaign.
All participants in the campaign will be provided with Callaway Golf Journal, and additional rewards will be given through a lottery if they faithfully carry out monthly missions announced through Callaway Golf Korea's official Instagram account.
Kim Tae-hoon, Managing Director of Marketing at Callaway Golf Korea, said, "This campaign is significant in helping amateur golfers directly experience the actual process of improving play by checking their golf habits and reducing one stroke, rather than simply announcing the products. This response by golfers of various ages has exceeded expectations, and we will continue to communicate with golfers through practical content and campaigns that contain brand philosophy." I told him.
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Use the Callaway Golf Journal to record your practice and round results, and follow the monthly missions and weekly tips.
Starting with organizing one's club-specific distance using the Callaway Golf Journal, he consistently records his practice process and personal routine. After the round, the focus is on analyzing the cause of mistakes through the process of recapitulating the play and organizing various situations and choices, and increasing the practical ability to reduce each stroke. Practical improvement is possible in that it is a participatory program that checks individual golf patterns and continuously improves them, not just records.
The recruitment of this campaign was conducted through Callaway Golf Korea's official Instagram account for 1,000 first-come, first-served people in May. The participation rate exceeded expectations, with early closing just three days after the start of the campaign.
All participants in the campaign will be provided with Callaway Golf Journal, and additional rewards will be given through a lottery if they faithfully carry out monthly missions announced through Callaway Golf Korea's official Instagram account.
Kim Tae-hoon, Managing Director of Marketing at Callaway Golf Korea, said, "This campaign is significant in helping amateur golfers directly experience the actual process of improving play by checking their golf habits and reducing one stroke, rather than simply announcing the products. This response by golfers of various ages has exceeded expectations, and we will continue to communicate with golfers through practical content and campaigns that contain brand philosophy." I told him.
This article was translated by Naver AI translator.
