Was there a more certain announcement of the war…Suri X Kkumdori is a hit, and local brands led by Hanwha are spreading

Jun 01, 2025

Was there a more certain announcement of the war…Suri X Kkumdori is a hit, and local brands led by Hanwha are spreading
A Sculpture of Kkumdori at Daejeon Hanwha Life Ballpark. Photo courtesy = Hanwha Eagles



Was there a more certain announcement of the war…Suri X Kkumdori is a hit, and local brands led by Hanwha are spreading
photo courtesy of Hanwha Eagles
Was there a more certain announcement of the war…Suri X Kkumdori is a hit, and local brands led by Hanwha are spreading
photo courtesy of Hanwha Eagles
"Fans have become individual brands that promote Daejeon."

Last month, Hanwha Eagles hosted the 「Suri X Kkumdori Collaboration」 (hereinafter referred to as collaboration). There is simply 'Awesome '

As a professional baseball team based in Daejeon, Hanwha planned this collaboration with a focus on solidifying its brand identity by reinterpreting its cultural assets and spreading its story and message across regions and generations.




Hanwha, which focused on the 1993 Daejeon Expo mascot, Dreamdol, being a symbol in the memory of Daejeon citizens, collaborated with the club mascot Suri with the message `Let's dream again.'

While Hanwha's marketing in the league has only been geographical, this dream-dol collaboration aims to spread nationwide beyond the boundaries of regions and generations through 'emotional content'.

To this end, it received a lot of attention by releasing a video of 「Suri X Dreamdol 3D Animation」 at the same time as the launch of 16 collaborative products that can be used in everyday life such as fashion clothes, support tools, and lifestyle goods.




Was there a more certain announcement of the war…Suri X Kkumdori is a hit, and local brands led by Hanwha are spreading
photo courtesy of Hanwha Eagles
Was there a more certain announcement of the war…Suri X Kkumdori is a hit, and local brands led by Hanwha are spreading
photo courtesy of Hanwha Eagles
The results have been tremendous. Daejeon has been reborn as a place that boasts abundant attractions, no longer 'no fun'.

Taxis with the design of `Suri X Kkumdori' roamed all over the city. The sculpture of Kkumdori in front of Daejeon Hanwha Life Ball Park has become another photographic attraction. It has already been loved by appropriately utilizing 'Bbang' and 'Dream Doll', which have become symbols of Daejeon. In addition, the spread of Daejeon branding has been made to the extent that it is easy to find spectators wearing dream-dol uniforms at any baseball stadium in the country where Hanwha games are held.

Yoo Jong-ji, head of sales marketing team at Hanwha Eagles, said "This collaboration wanted to convey a message of hope and gratitude to the fans who did not give up on the team and supported their dreams together"We believe that this collaboration was a success in that our fans wearing Kkumdori uniforms at baseball stadiums across the country have become individual brands promoting Daejeon."." He added that "We will continue to strive to entertain fans through collaboration in various fields for the league-leading 'storytelling-type emotional marketing'."




Was there a more certain announcement of the war…Suri X Kkumdori is a hit, and local brands led by Hanwha are spreading
photo courtesy of Hanwha Eagles
Was there a more certain announcement of the war…Suri X Kkumdori is a hit, and local brands led by Hanwha are spreading
photo courtesy of Hanwha Eagles


This article was translated by Naver AI translator.