Adidas Originals Unveils Next Style Icon Low Profile Sneakers Campaign

Jul 01, 2025

Adidas Originals Unveils Next Style Icon Low Profile Sneakers Campaign
Adidas Originals Italy 70s, photo courtesy =Adidas Originals



Adidas Originals (hereinafter referred to as Originals), which leads street culture and fashion in pursuit of something different from others, has released a campaign pictorial that highlights low profile sneakers with new silhouettes for the upcoming FW25 season.

The campaign captures the stylish charm of low-profile sneakers with a simple and slim silhouette on a low platform. Functional sports shoes, which were loved by athletes in the past, are reinterpreted with a modern sense and presented as a new style icon that completes the street style in everyday life.

In particular, a more colorful lineup was completed by applying a new colorway to Adidas Originals' representative low profile sneakers 'Tokyo' and 'Japan' models, including the newly introduced 'Italia 70s (Italia 70s)' and 'Taekwondo Mei Ballet'.




Adidas Originals Unveils Next Style Icon Low Profile Sneakers Campaign
Adidas Originals Italy 70s, photo courtesy =Adidas Originals
Adidas global partner Park Jae-beom and actor Choi Yoon-ji participated in the released campaign pictorial to showcase trendy styling that saved their individuality.The two models completed a practical yet sensual street style by matching various looks casually around low profile sneakers.

Born in European soccer terrace culture, 'Italy 70s' is a product that unravels sports heritage in the 1970s with a modern sense. The sophisticated low-profile silhouette and T-TOE details are harmonized, and it is expected to be a next-generation style icon.

Taekwondo May Ballet is a reinterpretation of Taekwondo shoes inspired by traditional Korean martial arts in the style of ballerina flat. Various string styling using shoe lace is possible, and it is characterized by a simple, unique and experimental silhouette.




Adidas Originals Unveils Next Style Icon Low Profile Sneakers Campaign
Adidas Originals Taekwondo May Ballet. Photo courtesy =Adidas Originals
Based on the Adidas Training Shoe Archive, 'Tokyo' is a vintage design with premium materials and sophisticated details. The overall rubber outsole and vintage atmosphere upper details combine to achieve the lowest and most concise silhouette among low profile sneakers.

Meanwhile, until the 20th of this month, Adidas will hold a 'ONE UNIVERSE FESTIVAL 2025 (OUF 2025)'Ticket Raffle Event for AdiClub members who purchased low-profile sneakers at Adidas' official online store and Original's offline store.

Hosted by Peaches and sponsored by Adidas Originals, 'OUF 2025' will run for two days from August 15-16, and two one-day tickets per person will be offered through a lottery among Adi Club members who purchased low profile sneakers and applied for the event. Details can be found on the Adidas official website and SNS.




The products in the campaign pictorial can be found at major Adidas stores such as ▶Adidas official online store ▶Adidas Brand Flagship Seoul ▶Adidas Gangnam Brand Center ▶Adidas Hongik University Brand Center ▶Adidas Bukchon Heritage Store ▶Adidas Originals flagship Seongsu ▶Adidas Originals flagship bankruptcy ▶Adidas Originals flagship Garosu-gil.





This article was translated by Naver AI translator.