KBL and Line Friends launch character collaboration products
Jul 21, 2025
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KBL announced on the 21st that it will release a character collaboration product with IPX's popular global character 'LINE FRIENDS'.
KBL will release a variety of products, including uniforms, cheering towels, dolls, and key rings from 10 clubs using BROWN and CONY, which are representative characters of Line Friends and are popular around the world. It will also introduce collaborative products that reflect the concept of official KBL events in the 2025-2026 season, including the opening week and the All-Star Game.
KBL and Line Friends collaboration products can be purchased from the 30th on the service "MUSINSA DROP" that releases rare and popular products in Musinsa for a limited period of time.
To commemorate this collaboration, a pop-up store will be held at Musinsa Space Seongsu 4, located in Seongdong-gu, Seoul, from the 30th to August 3rd. Lucky draw and on-site promotion will be held during the pop-up store, and an event to invite the team is scheduled on the 30th.
Starting with this collaboration, KBL said it will continue to promote character marketing as well as strategic marketing to boost the competitiveness of professional basketball brands.
This article was translated by Naver AI translator.
