The Korea Football Association reunited with OB Beer Cass after 22 years...an official six-year partner agreement
Sep 15, 2025
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This is the second time the relationship between the Korea Football Association and OB Beer has been established. OB Beer helped Hiddink to the semifinals of the World Cup as an official partner from 1999 to 2003 ahead of the 2002 Korea-Japan World Cup.
The signing ceremony was held on the 12th in the square in front of Seoul City Hall, a symbolic place for street cheering. Vice Chairman Lee Yong-soo of the Korea Football Association, Vice President of marketing Seo Hye-yeon of OB Beer, and Managing Director Jung Byung-wook attended.
Through the contract, Cas secured the right to utilize the intellectual property rights (IP) and collective portrait rights of the Korea Football Association. In the future, various brand marketing activities such as holding events and launching products using the national soccer team game can also be conducted.
Starting with the match against Brazil and Paraguay, the Korean soccer fans will conduct full-fledged marketing activities related to the national team's match, which will be held at the Seoul World Cup Stadium next month.
Vice President of the Korea Football Association Lee Yong-soo said, `A companion to Korea's representative beer brand, Cass, will be a great help to the future of Korean soccer as well as to North American World Cup,' adding, `The Korea Football Association will also do its best to repay such support with joy." he said.
With this contract, the Korea Football Association's official partnership has become a total of 11 companies, including Nike and Hana Bank.
This article was translated by Naver AI translator.
