Sports Toto operates a pop-up store in Dongdaemun...Combining baseball viewing and experience programs
Sep 18, 2025
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The pop-up store, which will be open for a total of seven days (excluding Mondays), is a field-oriented experiential event that combines watching baseball games and free experience of Sports Toto, and is designed to help customers of various ages, including MZ generation and foreigners, enjoy Sports Toto more familiar and soundly.
'New name of cheering, a round of cheering with Sports Toto!' will broadcast major KBO League regular-season games in real-time, and will allow customers to experience Sports Toto products such as 'proto winning ceremony' and 'baseball overall products' free of charge, focusing on the target games held during the event.
Experiential contents such as photo zones, quickness tests, and roulette events will be held before the start of the game, and after the end of the game, a prize lottery event for winners will be held by professional MCs to provide various prizes in addition to club uniforms and goods.
This event can be participated by pre-application without any participation fee, and 100 people will be recruited on a daily basis. You can apply for one game per person, and up to three people can participate together. All participants will be provided with food and beverage that can be enjoyed on site.
The operating hours are from 23 to 26, from 4 p.m. to 8:30 p.m. on the 27th, from 1 p.m. to 5:30 p.m. on the 28th, and from 5 p.m. to 10 p.m. on the 30th. However, minors cannot participate, so they must bring their ID with them when participating in the field.
"This pop-up store is an experiential event designed to enjoy Sports Toto at the same time as watching sports," a Korea Sports and Leisure official said. "We will continue to expand programs to communicate more closely with customers to promote the positive value of Sports Toto."
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This article was translated by Naver AI translator.
