This year's 1st and 2nd sweeps + the most award-winning E-Land and K-League 2's best fan-friendly restaurants
Sep 17, 2025
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E-Land won the Fan Friendly Award in the 2nd Club Award of the 「Hana Bank K League 2 2025」 announced by the Korea Professional Football Federation on the 16th. The 'Fan Friendly Club" award, which is given to the team with the most fan-friendly marketing in the K-League, will determine the winning team by adding points from the first judging committee (40%), the second media vote (40%), and the fan vote (20%). E-Land, which received 95.4 points, was honored with the award by beating Incheon United (85.8 points) and Bucheon FC (84.2 points). It was an overwhelming first place, nearly 10 points apart from the second place.
E-Land, who also won the Fan Friendly Award at the 1st Club Awards announced in June, succeeded in 's sweep' up to the 2nd Club Awards. E-Land has won a total of nine fan friendly club awards (first, second and third in 2015, first in 2016, second in 2019, third in 2020, second in 2024, and first and second in 2025) so far, becoming the most awarded club in K League 2.
E-Land, which has been praised for its groundbreaking marketing such as in-house food trucks and VIP container boxes since its first year, has won a fan friendly award in four years since its third year in 2020 for its production of 100% fan-voting goods and differentiated video content to mark its 10th anniversary last year.
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E-Land, which has raised its infrastructure level to the next level, drew a favorable response from fans with more careful marketing in the second half of the year. Through the official app of Seoul E-Land, 'CRM Marketing (Customer Relationship Management)' was outstanding. Through one platform, it provided ticket reservation, game, media, and event information that fans needed at once. E-Land, which conducted guest activities using personal information such as gender, age group, region, preferred player, and club, was well received for conducting CRM digital marketing for a total of 2072 people in four home games in two robins.
We upgraded the home game fan service under the motto 'Fun & Safe!'. In particular, the safety of the home stadium has been further strengthened in cooperation with the Mokdong Business Department of the sports facility management office in Seoul. He even showed meticulous preparation for possible safety accidents, such as preventing floor slides and removing roof structures.
I got the meaning, too. In time for the low birth rate, we conducted a 'multi-child family campaign' with the Seoul Metropolitan Government. They launched a matchball delivery event for multi-child families living in Seoul or prospective multi-child families who are due to give birth to their second child. It received a lot of attention by conducting ticket discounts for multi-child families and soccer experience projects for children. An E-Land official said, `I'm even more happy because it's the record of winning the Fan Friendly Club Award with fans. We will continue to strive to become a club that conveys even greater impression through fan-centered marketing activities."
This article was translated by Naver AI translator.
