LOL World Cup and SOOP will hold participatory events so that you can enjoy it with streamers
Oct 15, 2025
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SOOP (formerly Africa TV) announced that it will provide 2025 'League of Legends World Championship' (LOL World Cup), which opened on the 14th, so that streamers and users can enjoy it together, and will run various participatory events before and after the game.
In SOOP, along with official broadcasts, live streaming will be performed in which the streamer directly broadcasts the game. Users enjoy the game more freely through the streamer's half-pick interpretation, real-time reactions, and jokes and admiration in the chat, not just through the relay screen. SOOP reported that a flow of surprise and laughter is formed at the same time in a specific scene, and that the content of the game naturally extends to the story.
Earlier, it was reported that this user flow was also evident in 'ASI (Asian Invitational)', which was officially broadcast only in SOOP last week. During the competition, 3 million cumulative viewers were counted, and reactions were shared through the streamer channel until the end of the game.
The same pattern was observed at the LOL World Cup Play-in T1 between Korea and IG between China on Sunday. On various streamer channels such as Dudan, Hi Su-ya, Kuro, Kim Min-kyo, Min Gyeol-hee, Frei, Lee Sang-ho, and Smap, opinions and predictions about the game flow were exchanged from the Banpick stage, and users watched the game together by sharing opinions and fun around the streamer channel.
SOOP operates a variety of user-participating events during the LOL World Cup. In the 'Winning Predictions Attendance Event', a Gem is paid for participating in the prediction of the outcome of the match, and additional rewards are given to the cumulative participants. 'LCK participating teams' support message relay' will provide prizes by lottery when each team achieves their goals, and rewards will be added according to the team's results.
The viewing drops include random drops of Gem code on LoL official stations and official relay streamer channels, and some channels come with LoL in-game items. SOOP emphasized that through this event, it plans to provide an experience that fans can enjoy together in the process of predicting, cheering, and watching the game.
This article was translated by Naver AI translator.
