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| Daejeon World Cup Stadium/ K League1/ Daejeon Hana Citizen vs FC Seoul/ Kim Jong-hyuk, Han Jong-min, Han Jong-seo Brothers/ Ball Delivery/ Photo by Ha Seo-young |
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"Jongmin's first K-League experience, please join us!"
The nation's first blind person 'AI Voice Broadcasting' jointly promoted by K League Association, Hana Financial Group, and Love Fruit was piloted for the first time in the 35th round of the 'Hana Bank K League 1 2025' at Daejeon World Cup Stadium on the 1st.
'AI Voice Broadcasting' is a service in which artificial intelligence analyzes the game situation in real time and delivers it as a 'human voice', and is designed to allow the blind to enjoy and enjoy the liveliness and atmosphere of the soccer stadium. It is the first attempt in Korean sports to produce live voice broadcasts using AI technology.
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| photo source=Pro Football Federation |
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Artificial intelligence tracks the movement of players and balls in real time and converts major situations in the game, such as passes, shots, and scores, into voice, and the converted voice is delivered to the actual voice of the K-League commentators without delay. For a more vivid broadcast, caster So Joon-il and commentator Lim Hyung-chul recorded the audio themselves to capture the emotions and breathing of the scene.
On the day of the pilot operation, K League Association specially invited blind soccer fan Han Jong-min and twin brother Han Jong-seo to Daejeon World Cup Stadium. Han Jong-min, who used the voice broadcasting service, said, `It is the first time I have watched soccer without my younger brother's help. Hearing the player's name and situation made me feel like I came into the game" expressed his feelings.
The scene where Han Jong-min enjoyed soccer intuition through voice broadcasting after delivering the match ball to the referee was broadcast live on the official K-League YouTube channel. K-League fans shared the moment when blind spectators watched the K-League for the first time in the stadium 'listen'.
This pilot operation is the first step to improve the service by reflecting the feedback of visually impaired visitors, and the K League 'AI Voice Broadcasting' service will be implemented in earnest in the 2026 season and will be expanded to Daejeon World Cup Stadium, Suwon World Cup Stadium, and Seoul World Cup Stadium.
'AI Voice Broadcast' is part of the 'Everyone's Soccer Field, Everyone's K-League' co-hosted by Hana Financial Group and the K-League to create an environment where anyone can enjoy K-League and soccer. In addition to this collaboration, the two organizations have been continuing their social contribution projects, such as 'Providing information on movement to the stadium for the mobile disadvantaged'PlayOne Cup' with the developmentally disabled and non-disabled.
K-League Associates will work with Hana Financial Group to seek cooperation in various fields, including AI technology, for `everyone's K-League.'
This article was translated by Naver AI translator.
