Kim Soo-hyun Loses Prada Ambassador Role Amid Growing Privacy Controversy
Mar 14, 2025
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On the 14th, Prada Client Services announced that it has decided to terminate the contract with actor Kim Soo-hyun in consideration of the importance of the issue. As part of the headquarters' decision, the termination of the contract has been decided at this time."
As the privacy issue of Kim Soo-hyun, who is suspected of dating the late Kim Sae-ron from the age of 16, grew, he decided to terminate the contract.
Just three months ago, Prada said, `Kim Soo-hyun is one of the most recognized actors in Korea, and has captured the world's public with her recent drama, Queen of Tears, and more"We welcomed him with pleasure, but we concluded the contract despite the remaining period.
Besides Prada, the advertising industry continues. In particular, at the beauty brand where Kim Soo-hyun is a brand model, all planned schedules related to the model have been put on hold."
In addition, clothing brands and food-related companies are also known to have removed all of Kim Soo-hyun's face from their official SNS and are in a state of 'all-stop' promotional materials.
Earlier, the YouTube channel 'Garosero Research Institute' borrowed the words of the bereaved family and claimed that Kim Sae-ron had been dating Kim Soo-hyun for six years since he was 15.
Se-yeon said Kim Soo-hyun and Kim Sae-ron have been together since the establishment of the agency, and they kicked Kim Sae-ron out of the agency when Kim Sae-ron's drunk driving accident occurred in May 2022.
The gold medalist even sent proof of contents to Kim Sae-ron, who caused the damage, asking him to pay back 700 million won, but Kim did not answer the phone.
'Ga Se-yeon' also released a text message sent to Kim Soo-hyun after Kim Sae-ron received a certificate from his former agency, the Gold Medalist, in March last year to pay back the penalty.
Kim Saeron told Kim Soo-hyun 'Oppa, I'm Saeron. I'm preparing hard to come back, and I'll pay you back step by step at least a few percent for each piece. It's not that I don't do it, but I'm not good at it. Do I have to go to. Help me.. Do me a favor. Kim Soo-hyun reportedly did not respond to the message, although he appealed, saying, 'Give me time'.
On the 14th, Kim Soo-hyun's agency Gold Medalist said that he dated Kim Sa-ron from the summer of 2019 to the fall of 2020 after he became an adult.
The agency explained that Kim Sae-ron's photo released on March 24, 2024, and March 11, 2025 at the Horizontal Institute broadcast shows the private images of the two who were dating on the same day of winter 2020. At that time, Kim Sae-ron's clothes were announced by a brand in June 2019, and the agency claims that the photo was taken in 2016 when Kim Sae-ron was a minor cannot be established.
shyun@sportschosun.com
