After 10 years of companionship, breakup beauty YouTubers Min Saerom and Rom & Ann are leaving
Mar 12, 2025
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On the 12th, Min Sa-Rom announced the news directly on his SNS, saying, `I have decided to leave Rom-Ann, who I have been with for 10 years since 2015.' He said "Romanne was my youth itself. It wasn't just a brand, it was a place that contained my identity and values" expressed affection.
Rom& is a hue brand launched in 2015 by beauty content creator Min Sa-rom in collaboration with iFamily SC, which was created by combining his names 'ROM' and 'AND'. It quickly established itself in the market with original colors and sensuous packages, and gained popularity not only at home but also abroad.
Min Sae-Rom "Rom&, which first started with a few people in a small office in Nonhyeon-dong, has now grown into a brand with over 100 employees."Ten years ago, I said, "I don't know Min Sa-Rom, but I hope Rom-Ann knows the day will come.", but now that dream has become a reality."
He wanted a new challenge, rather than a compliment, as to why he was leaving Rom-Ann"I realized that the brand could have a good influence, and I decided to leave to gain broader experience and grow." he said.
"It's true that season 1 (Romanne) was so successful that I'm afraid that season 2 (a new challenge) will be as expected," he said, "but it's not me who is complacent." I want to pursue a bigger dream based on what I learned from Rom&N," he stressed.
On this day, Min Sa-rom will release a video commemorating his last with Rom & on YouTube and a video of his future plans. He said "I will gradually share my future dreams through YouTube and SNS", foreshadowing a fresh start.
Next is Min Saerom's SNS post
Hello, I'm Min Saerom.
It's been a while since I left it on Instagram.
(With New Year's resolutions for several years 'I have to do my best on Instagram this year!' It's been years since I left it unattended because I couldn't find the right answer why I should do it lol, but today I really want to tell you my changed news through Instagram, so I'm writing this:)
To say hello first, how have you all been? It's really late, but... Happy New Year! My best regards, I'm doing well in the middle of my most hectic yet special 34-year-old (based on the age of the drug envelope).
Let's talk about it! It's been a long time since I wrote something about my heart and news. (laughs) (laughs) I'm leaving you guys with Rom-Ann, who I've been with for 10 years since 2015.
Rom-Ann is the brand that made me who I am now, and it was my youth that penetrated my 20s and 30s. It's no exaggeration to say that my identity and values were created with her rather than just creating and running a brand, she was so big and precious to me.
As just one cosmetic fan, I've learned a lot and grown as I started a brand named 'Rom'Ann and worked with my Rom& team to figure out how to put value in the brand beyond making and selling products. I had my own philosophy and standards in that intense time of thought.
I've been thinking of myself as Rom-Ann = Min Sa-Rom for 10 years, so leaving Rom-Ann has never been an easy decision for me. For me, Rom-Ann was literally a page in my life. But after a lot of thought, I decided to choose a new path.
Rom&, which first started in 2015 with a few people in a small office in Nonhyeon-dong, has now grown from a nice office building to a brand with more than 100 individual and competent employees.
Ten years ago, I've said this to Yoona, my colleague who launched Rom-Ann together and went through all the prenatal transitions together. "If Rom-Ann really grows a lot later, the public might know Min Sa-Rom, but Rom-Ann will know one day, right? I can't wait for that day to come!." And as I wish, Rom-Ann has grown with consumers, and now I think it has grown into a brand that shines even without me.
I'm sure some of you who read this are wondering why she's leaving when she's growing up well and has a lot to do in the future. Since I was young, I've liked new challenges rather than complacent lives. And as I learned a lot about the value and meaning of a brand in Rom&, I also realized that a brand can have a good influence. That's why I decided to leave Rom&n to gain a variety of experiences and grow further (you know what they say to leave when you're applauded? lol)
It's true that season 1 ended so successfully that I'm worried and afraid that season 2 might end up saying that there was no season 2 worthy of season 1.
But! When I settle for anxiety and fear, I feel like it's not me. I want to pursue a bigger dream based on what I learned in Rom&N. I'll gradually reveal my future dreams through YouTube or Instagram. Thank you so much to everyone who has always supported me, from blogs to YouTube to rom-n.
Today, I'm going to convey my heart and situation in writing, and I'm going to show my face and greet you through a video tonight. My last video with Rom & and my new start will be uploaded to my YouTube channel. I'll come to say hello to you once in a while.
Thank you so much!
Min Saerom Dream
mj.cho@sportschosun.com
