Kiss of Life Apologize for Racial Stereotypes in Birthday Livestream
Apr 04, 2025
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The agency, S2 Entertainment, said "We apologize for the use of expressions and styles that follow the stereotypes of a particular race in the birthday content uploaded on the 2nd."
The agency said "The content was based on the old-school hip-hop style as guided, and we wanted to express the atmosphere in respect of this culture. However, as a result, it was not fully recognized that it could be seen as a way to strengthen stereotypes about certain races. We sincerely apologize to everyone who may have felt inconvenient due to this."
Then "The current members are also taking the issue seriously, and we will approach it carefully and have a more respectful attitude when borrowing cultural elements in the future. Accordingly, all related content will be deleted. I apologize once again to those who were hurt by this."
Kiss of Life was embroiled in a controversy over 'racism' by copying the black tone as all the members appeared in hip-hop style while hosting a live broadcast commemorating Julie's birthday on the 2nd.
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Hello.
This is S2 Entertainment.
Apologies for using expressions and styles that follow stereotypes of a particular race in the birthday content uploaded (2nd).
As guided, the content was based on the old school hip-hop style, and we wanted to express the atmosphere in respect of this culture. However, as a result, we were not fully aware that it could be seen as a way of reinforcing stereotypes about certain races.
We sincerely apologize to anyone who may have felt inconvenient due to this. The current members are also taking the issue seriously, and we will approach it carefully and have a more respectful attitude when borrowing cultural elements in the future. Accordingly, we will delete all related content.
Once again, I would like to apologize to those who have been hurt by this.
Thank you.
silk781220@sportschosun.com
