Short-form is the trend! MStoryHub Signs MOU With Global Short-form Drama Platform Dramabox
Apr 28, 2025
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Lee Ki-soo, CEO of MStoryHub, said, "As "short-form contents" emerge as a trend, the number of short-form dramas that were considered contents of TV and OTT (online video service) is increasing rapidly"As users are increasingly interested in narrative content shortforms with stories rather than just stimulating and short videos, this MOU combines MStoryHub's solid K Storytelling IP with sophisticated target marketing technology from the global shortform platform representative company "Drama Box" to create synergy between the two companies," he said.
MStoryHub, a comprehensive content production company established in 2015, recently has a number of IPs that have been successful in domestic and overseas markets, including the webtoons of 「Empress of Re-marriage」, which have officially made the series production at Studio N, as well as the 「Privilege for the Believer」 and"I thought it was a common metaphor". MStoryHub is an IP specialized company that covers the planning, production, and distribution of web novels and webtoons, and has expanded into various forms such as animation, drama, and games to inform domestic and global fans.
DramaBox is a global short-form platform under 點衆科技, a Chinese mobile reading service provider, and recorded more than 7 million app downloads in the first quarter of 2024, and accumulated 140 million downloads worldwide within 20 months of its launch, surpassing $400 million in sales. It is rapidly expanding its user base by introducing short-form dramas to markets around the world such as North America, Japan, Southeast Asia, and the Middle East.
Through this business agreement, MStoryHub plans to jointly plan and produce original short-form contents based on popular IPs and introduce high-quality domestic IPs to overseas markets through the global platform of DramaBox to further strengthen its position in the global content market.
※What about M Story Hub?
Established in 2015, MStoryHub is a Korea's top digital storytelling company that produces and distributes competitive web novels and webtoons in Korea with the motto 'Connecting the World with Stories'. Major business areas are webtoon and web novel production, content distribution, IP business, and writer management. From 2018 to 2021, it has secured powerful content IP through ultra-fast growth of 45.91% and aggressive mergers and acquisitions strategies, becoming the center of the trans media market through colorful storytelling. It has acquired translation company 'WyCom', webtoon studio 'Fandom Content', genre novel publishing company 'GARAM Media', drama production company 'GNG Production', signed industry-academic cooperation with Indeok University's webtoon cartoon creation department, and established a next-generation human network such as cooperation with Korea University of Foreign Studies in Eurasia, and is promoting K content to domestic and global fans through domestic and international partners such as Kakao, Lidibooks, Kyobo Bookstore, and Yes24.
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