Jung Jun-won Tops June Actor Brand Rankings
Jun 24, 2025
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The Korea Corporate Reputation Research Institute said on the 24th that Jung Joon-won ranked first in the brand reputation of 100 actors in dramas, movies, and OTT, which aired from May 24, 2025 to June 24, 2025. The 30th place in the actor brand reputation in June was in the order of Jung Joon-won, Son Seok-gu, So Ji-seop, Ko Yoon-jung, Gong Myung, Chu Young-woo, Lee Joon-young, Park Ji-hoon, Lee Jae-in, Kang Yoo-seok, Park Bo-gum, Cynthia, Kim Da-mi, Park Bo-young, Kang Ha-neul, Lee Byung-hun, Yook Sung-jae, Lee Jae-wook, Lee Joon-hyuk, Kim So-hyun, Kim Ji-yeon, Han Ye-ji, Jo Bo-ah, Um Ji-won, Ahn Jae-wook, Han Ji-min, Kim.
Koo Chang-hwan, director of the Korea Enterprise Reputation Research Institute, said, `"The brand of Jung Joon-won, who became a popular actor due to his pain in Ku Do-won, was ranked first. Son Seok-gu brand, which is showing an impact on dramas and advertisements, came in second, and So Ji-seop brand, who returned with desperate blood action, came in third"Brand analysis.
For actor brand reputation analysis, brand big data analysis was conducted with participation index, media index, communication index, and community index. The brand reputation index is an index obtained by extracting brand big data and analyzing consumer behavior with a reputation analysis algorithm, classifying them into participation value, communication value, media value, community value, and social value.
Brand big data analysis can measure positive assessments of brands, media sources and interests, consumers' interest and communication, community spread on issues, and response and popularity to content.
Jung Jun-won gained popularity when he played Ko Yoon-jung's opposite role in tvN 's 'Life of a Major Who Will One Day' recently ended.
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