Lee Ju-bin crossed the legendary proof photo...The behind-the-scenes cut of the commercial with the best beauty ever
Aug 13, 2025
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In a photo released by his agency KeyEast on the 13th, Lee Ju-bin perfectly delivered the brand's core message with a neat pose and clean skin to match the modifier 'the standard of ID photo'. The cut wearing a white sleeveless top showed a pure and pure atmosphere, and the black off-shoulder dress showed an alluring and sophisticated charm, freely digesting conflicting concepts. In another cut, a modern mood was completed with a moist hair and brown set-up, naturally blending with the luxurious image pursued by the home beauty brand.
A brand official said, "As the brand's first exclusive model, Lee Ju-bin's innocence and sophisticated charisma match Viveka's values well."As he is an actor attracting attention not only at home but also abroad, we expect him to be able to effectively promote brand messages in the global market as well."
Lee Ju-bin is widely loved at home and abroad for his stable acting skills and attractive visuals. In Korea, it was successful with the movie 「4」, attracting 10 million viewers, and is rapidly expanding its overseas fandom through the Netflix series"The Paper House: Joint Economic Zone" and tvN drama"Queen of Tears". In particular, Lee Ju-bin has established herself as a fashion and beauty icon for women in their 20s and 30s with her extraordinary fashion sense and unrivaled presence.
In addition, Lee Ju-bin continues to act without limiting the genre by moving between the screen and the home room. He delicately digests various characters, ranging from romance, action and heroics, and builds up his own filmography. The attitude of not being afraid of change and challenge has established Lee Ju-bin as a 'Trusting Actor' who enhances the completeness of the work, not just 'Visual Actor'.
Lee Ju-bin, who is currently in the midst of filming the tvN drama 『Spring Fever』, will show his new charm by playing the role of an angel 'Mir', symbolizing the dragon, in 『Twelve" which will be broadcast simultaneously on Disney+ and KBS 2TV on August 23. It is expected to capture viewers' hearts once again through solid acting and three-dimensional character interpretation.
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