Kim Hee-sun Wine Sold Out for 2 Hours A Box Office Hit...Beyond G-Dragon, 'Proving the Power'
Sep 12, 2025
|
Kim Hee-sun recently released 'Belle Glos Ballad', which was introduced in partnership with winemaker Joe Wagner and the son of the Camus family, and it was confirmed that all pre-orders for the product were sold out in two hours. Known as a wine lover, Kim Hee-sun added meaning by adding ideas to the entire process from wine selection to package design.
The pre-booking held at Lotte Department Store's online mall on the 15th of last month was sold out in two hours due to a flood of orders at the beginning. F&B company FG and importer Geumyang International are considering urgently securing some supplies by air. This pace is a remarkable achievement that cannot be found in the recent cases of celebrities such as G-Dragon, Sung Si-kyung, and Kim Jae-joong entering the mainstream market.
It is rumored that Kim Hee-sun is planning in partnership with FG and is interested in launching Korean traditional liquor products following wine. Through this, the plan is to introduce Korean mainstream culture to the global market.
An FG official said, `It's before the launch of the launching show or full-fledged promotion, but it's sold out, so it's embarrassing.' `We'll grow into a brand that can represent Korea in the global premium liquor market as well" showed confidence.
mj.cho@sportschosun.com
