Lee Soo-man, Park Jin-young mentioned Teddy and Kedeheon EJAE...Emphasizing the role of producer, the fusion of art and technology

By Jaewan, Ko

Sep 24, 2025

Lee Soo-man, Park Jin-young mentioned Teddy and Kedeheon EJAE...Emphasizing the role of producer, the fusion of art and technology
Photo=A2O Entertainment



Lee Soo-man, key producer of A2O Entertainment and a visual leader, shared the vision of K-pop in the AI era.

Lee Soo-man gave a keynote speech on the theme of Culture Technology in the AI Era as a speaker at the 『26th International Music Information Search Society (ISMIR 2025)" held at KAIST Campus in Daejeon on the 22nd.

'ISMIR' is the largest representative annual academic forum involving scholars, researchers, practitioners, and related industry workers in the music information retrieval (MIR) field, which focuses on music-related data. In this speech, Lee Soo-man addressed the meaning of the convergence of culture and technology in driving the global growth of K-POP and the future vision of the music and entertainment industry.




Lee Soo-man, who laid the foundation for the global spread of the 'K-Culture' by first presenting the concept of 'CT (Culture Technology)', said 'Culture Pioneer'I organized CT into four stages: casting, training, music production, and marketing. Based on this system, artists like H.O.T., BoA, TVXQ, Super Junior, Girls' Generation, SHINee, EXO, Red Velvet, NCT, and Aespa were born," he said, looking back on his journey of innovation.

In addition, Lee Soo-man, who emphasized that Korea should become a producer's country that can produce producers around the world as a culture designer, pointed out the role of a producer by referring to the key figures of K-Culture, including Lee Jae (EJAE), who worked with and discovered 'K-Culture', as well as Park Jin-young, Teddy, Bong Joon-ho, and Park Hang-seo, the soccer coach.

Lee Soo-man, who emphasized technology as a key driver and partner of K-pop creation, introduced the achievements of combining culture and technology, including the world's first holographic concert series and musicals 'V Concert', 'School of Oz', AI speakers, and AR music videos, starting with the 3D music video of Girls' Generation and Super Junior, which first introduced 3D technology in collaboration with director James Cameron and Samsung Electronics.




Lee Soo-man, Park Jin-young mentioned Teddy and Kedeheon EJAE...Emphasizing the role of producer, the fusion of art and technology
Photo=A2O Entertainment
Recently, Lee Soo-man, who launched a chatbot Blooming Talk that combines human and AI Talk, which allows people to have one-on-one conversations with celebrities 24 hours a day, and opened A2O Zone and A2O Channel, said, "Fans can use this to receive economic rewards in the Play2Create model."The ultimate goal is A2O School (A2O School) that creates an environment where teenagers can use creative tools to grow into producers."

Lee Soo-man, who mentioned Infinite Studio, a filming and editing technology developed with 4DV Intelligence as a new CT example, showed a video of the global girl group A2O MAY's 'BOSS', 'BBBB' performance, which was produced with this technology, which is surprising to the audience " received a response and applause. Infinite Studio is an innovative system based on Gaussian Splatting technology that can extract images from multiple angles with just one performance shot. It beat NVIDIA and Meta to win the 'Best in Show' at the SIGGRAPH technology competition in Vancouver, Canada, in August.

Lee Soo-man, Park Jin-young mentioned Teddy and Kedeheon EJAE...Emphasizing the role of producer, the fusion of art and technology
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On the nature of CT that evolves with AI, Lee Soo-man says that "As AI relies on human prompts, human creativity will shine more as it develops. CT will amplify this creativity, moving cultures around the world and touching people's hearts." The music and entertainment industries must play a role in uniting humanity and breaking down barriers through science and culture" he predicted.




Meanwhile, A2O MAY, which pioneered the Zalpha Pop genre through Lee Soo-man's production, continues to be strong in global markets, including the United States and China. It entered the mainstream US radio chart, MediaBase TOP 40, for five consecutive weeks, becoming the first group to consist of only Chinese members and the highest record as a Chinese female artist. It is also making progress by topping China's largest music platform QQ Music's new song Daily Chart, and is on pre-sale for its first EP 'PAPARAZI ARRIVE' to be released in October.



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