Coway Noble Air Purifier 2, which diversifies its clean area, actively targets the premium market
Mar 25, 2025
Coway will strengthen its targeting in the premium air purifier market with its Noble air purifier 2 lineup, which diversifies clean areas from narrow spaces to large spaces.
With the recent increase in the number of purchasing air purifiers, not only clean performance but also color, design, and product size that match the interior have been subdivided. Reflecting this segmented consumer needs, Coway is expanding its consumer choice by launching products with various clean areas that can be used in public facilities from small areas to large spaces.
Noble Air Purifier 2 is a representative Coway product that has been steadily popular with consumers since its first launch in 21 years with five different colors consisting of a formative design with interior elements and a motif of natural materials. Recently, the company introduced a new product with a large clean area (100m², 133m²) that reduces the size of the product and enhances its performance with innovative clean technology while maintaining its premium design. The large clean area Noble Air Purifier 2 has Coway's filter technology and clean solution, reducing product size by up to 35% while implementing wide clean performance.
In addition, it is equipped with a clean solution 'upper and lower 4D stereoscopic clean system' to show off cleanliness in any space. The two filter systems applied up and down inside the product concentrate and inhale contaminated air from the center on four sides and send clean air up and down to quickly clean the space. In addition, a 4D three-dimensional cleaning system composed of a four-stage filter is applied to reduce ultrafine dust, airborne bacteria and fungi in space, and viruses. In particular, the more powerful deodorization-enhanced filter removes not only odors generated in daily life but also the smell of pets, while installing UV-C LED sterilization function on clean fans at the top and bottom where clean air comes out.
In addition, IoCare+ can be applied to automatically recommend users' necessary functions through the app and check and manage indoor and outdoor air quality conditions and filter replacement timing anytime, anywhere.
With the recent increase in the number of purchasing air purifiers, not only clean performance but also color, design, and product size that match the interior have been subdivided. Reflecting this segmented consumer needs, Coway is expanding its consumer choice by launching products with various clean areas that can be used in public facilities from small areas to large spaces.
Noble Air Purifier 2 is a representative Coway product that has been steadily popular with consumers since its first launch in 21 years with five different colors consisting of a formative design with interior elements and a motif of natural materials. Recently, the company introduced a new product with a large clean area (100m², 133m²) that reduces the size of the product and enhances its performance with innovative clean technology while maintaining its premium design. The large clean area Noble Air Purifier 2 has Coway's filter technology and clean solution, reducing product size by up to 35% while implementing wide clean performance.
In addition, it is equipped with a clean solution 'upper and lower 4D stereoscopic clean system' to show off cleanliness in any space. The two filter systems applied up and down inside the product concentrate and inhale contaminated air from the center on four sides and send clean air up and down to quickly clean the space. In addition, a 4D three-dimensional cleaning system composed of a four-stage filter is applied to reduce ultrafine dust, airborne bacteria and fungi in space, and viruses. In particular, the more powerful deodorization-enhanced filter removes not only odors generated in daily life but also the smell of pets, while installing UV-C LED sterilization function on clean fans at the top and bottom where clean air comes out.
In addition, IoCare+ can be applied to automatically recommend users' necessary functions through the app and check and manage indoor and outdoor air quality conditions and filter replacement timing anytime, anywhere.
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This article was translated by Naver AI translator.
