First BBQ Research Center to Train 1,000 Artisans...It's better to learn on the street
Aug 05, 2025
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The institute aims to train 1,000 barbecue artisans over the next three years, with the aim of systematically fostering the barbecue culture, which was considered traditional street food, and training professional manpower.
According to Hong Kong media South China Morning Post, Yueyang 岳 University of Broadcasting and Communications, located in Hunan Province, China, signed a strategic agreement with the Yueyang Barbecue Industry Association to establish the "Barbecue Research Institute". The two institutions plan to run a curriculum that combines education and practice.
The curriculum consists of two and a half years of theoretical classes and six months of field training, and will recruit 50 to 100 students every year.
The subjects of education are middle school graduates, adolescents who have stopped studying, and practitioners currently working in the restaurant industry, drawing attention in that they can acquire official certificates and professional skills after completion.
However, it is currently in the planning stage, and full-fledged student recruitment is expected to begin in 2026.
An official from the BBQ Industry Association said "It is too early to recruit students this year because it is still in its infancy.""First of all, we plan to start recruiting the public on a trial basis ""
As of 2024, China's barbecue market is expected to reach about $421.9 million (about 585.7 billion won), and grow to $606.5 million (about 841.7 billion won) by 2030.
In particular, more than 2,000 barbecue restaurants are operating in the Weiyang area, with an annual industry size of 280 million dollars (about 388.6 billion won). This creates more than 50,000 jobs.
An association official said "The barbecue industry has long been underestimated"It is only now that industrial values have begun to be highlighted, and we will continue to improve public awareness and continue to promote them in the future."
When the news spread, it became a big topic on Chinese social media.
"Interesting","Professional vocational education is requiredWhile there were positive responses, some netizens expressed skepticism.
One user commented "It's too snobbish. It's better to learn directly from a street teacher," he pointed out, while another user pointed out, `Shall we try this major? Does the class include a barbecue tasting?," he said, leaving a joke.
This article was translated by Naver AI translator.
