Hyundai Mobis Declares 'New Vision' With Will for Mobility Paradigm
Mar 14, 2025
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Hyundai Mobis announced on the 13th that it held a "vision declaration ceremony" at the Yongin Technology Research Institute in Gyeonggi-do, attended by more than 300 executives and employees, including President Lee Kyu-seok. The event was also broadcast live online, and executives and employees around the world working at global workplaces watched it in real time. At the meeting, President Lee Kyu-seok explained the background and core values of the vision.
This vision declaration ceremony was a place to share specific directions with executives and employees to achieve the mid- to long-term growth plan unveiled at CEO Investor Day in November last year. It contains the will to establish itself as a global top player by leading members' leading changes with a one-team strategy.
Hyundai Mobis has gone through surveys, workshops, and 1:1 in-depth interviews of 700 executives and employees selected as representatives over the past year to coordinate the direction the company should move forward and the perception of its members. It is known that the company focused on forming an internal consensus by setting its vision in a bottom-up way that sets joint goals for executives and employees rather than a top-down method. Through this, the new vision was announced by deriving three vision keywords: People, Mobility, and Global.
Hyundai Mobis, which announced a new vision through this process, also unveiled three core values that embodied the way executives and employees work. △Organic Synergy △First Mover △Expanding Possibility.
The establishment of this vision started with the judgment that the leading change and centrality of members are needed in the rapidly changing mobility industry. Based on the Mobis DNA of challenge and growth, it is reported that a new vision has been declared to internalize a common sense of goal and direction.
Hyundai Mobis is a 48-year-old auto parts company with a history of challenges and growth. Founded in 1977 as Hyundai Engineering, which runs container manufacturing business, it changed its name to Hyundai Mobis in 2000, and has continued to expand and change its business structure in line with changes in the automobile industry, including automobile modules, service parts, chassis safety, battlefield, and electricity. Currently emerging as a future mobility platform provider and ranking sixth in the global auto parts industry stems from Mobis DNA, a challenging spirit that is not afraid of change.
The establishment of a vision is the first step toward change that determines the future of the company, President Lee Kyu-seok said. "Let's all participate in leading change to achieve the vision in one direction at the company level, not at the efforts of one organization or specific sector."
■ Leading innovation based on the new vision, 'No. 1 technology' and increasing sales of global customers
Hyundai Mobis' new vision can be concentrated in three directions: 'Mobility Innovation Leading', 'Global Customer Expansion', and 'Limitless Growth'. It aims to drive the mobility paradigm as a component industry first mover and expand the global market beyond its limits with innovative technologies and solutions.
First, Lead the shift in mobility means securing 'first-class technology' to lead the paradigm. It contains the will to lead the industry as a steering wheel that presents the direction of mobility beyond the level required by the market or customers. In particular, it plans to provide differentiated solutions by increasing competitiveness in software-oriented automobiles (SDVs), human machine interfaces (HMI), EVs, and chassis safety parts, which are emerging as trends in the future mobility industry. Until now, Hyundai Mobis has introduced innovative technologies such as windshield displays, electric vehicle driving technology e-corner systems, and electronic brakes (EMB).
Global customer expansion (Move the world) is represented by raising the proportion of overseas customer sales from the current 10% to 40% by 2033. To this end, we will continue to promote profitability-based constitution improvement. It plans to continue mid- to long-term partnerships with overseas customers by improving supply chain and quality management capabilities, including developing high value-added products. Hyundai Mobis focuses on developing high value-added products such as AR-HUD and X-by-wire and independent technologies, while strengthening technological competitiveness through strategic alliances and investments with global companies.
Beyond capabilities means expanding mobility boundaries as Tier 0.5 without defining the limits of Tier 1 in the automobile industry. As a mobility platform provider, the goal is to build a flexible business model, make a leap into a market leader through smart factory-based manufacturing and logistics innovation, and new businesses.
Based on the vision and core values established this time, Hyundai Mobis plans to continue communication for internalizing the vision of its members, such as holding town hall meetings and team workshops organized by CEOs, and focusing on strengthening internal solidarity to achieve mid- to long-term goals.
Editor Kim Tae-jin, tj.kim@carguy.kr
This article was translated by Naver AI translator.
