KGM, Musso EV's box office green light cumulative contract exceeds 3,200 units
Mar 20, 2025
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The company explained that despite the ongoing EV catharsis (temporary demand stagnation), these results appear to be receiving more positive market responses than expected, adding to expectations for an economical EV pickup model as well as its usability.
KGM analyzed 'Muso EV' contract customers and found that the most popular model chosen by customers was the Black Edge 2WD.
The selection rate of the top trim, Black Edge, was the highest at 55%, while the entry trim, MX, also accounted for 45%, showing a balanced demand. The selection rate of the AWD model is about 40%, reflecting the needs of customers considering strong performance and driving performance in various road environments.
By customer type, individual customers accounted for 45% and small business and private business customers accounted for 55%. This is analyzed to be well received by a variety of customers who value practicality in that it has a high economic feasibility from purchase to use as well as ample deck space for cargo transportation and leisure goods loading.
By age group, the proportion of people in their 50s (38.3%) with high vehicle purchasing power was the highest, and men (88.6%) accounted for the overwhelming proportion, showing a similar trend to the main customer base in the pickup market.
Outdoor preferences were in the order of Grand White (54%), Space Black (23%), Blazing Gold (9%), Marvel Gray (7%) and Amazonia Green (5%).
The ▲ Utility Loop Rack ▲ Safety Sunroof ▲ 3D Aroundview Monitoring System was popular.
The online-only model 'Musso EV Special Edition (SE)' was also sold out within an hour and a half of its release, proving its popularity. The customers who contracted the model were men with an average age of 44.7, and the AWD selection rate was about 60%.
The Mousseau EV, an electric pickup, is a model created to meet the diverse needs of customers by three-dimensionally constructing the electric vehicle lineup, a KGM official said. "We look forward to breaking the electric vehicle cascade and continuing our successful market settlement."
Editor Song Moon-cheol happymotors@naver.com
This article was translated by Naver AI translator.
