Kia Holds 3rd PBV Idea Contest Awards Ceremony
Mar 29, 2025
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Kia has been holding a PBV idea contest since 2022 to identify various needs of customers and reflect them in actual PBV development.
Under the theme of 'PV5, Kia's first PBV, the hardware (HW) sector, which presents specialized product ideas that can improve the value of ▲ PV5 conversion models. ▲ Software (SW) sector, which presents app ideas that can be useful when using vehicles, is divided into three categories that present the ideal appearance of PV5 that can be applied in daily, leisure, and work life. A total of 3,327 different ideas were received in about two months from December.
* Only businesses can participate in the hardware/software sector; general sector can participate
Kia organized judges with experts in related fields and selected a total of 12 winners by comprehensively evaluating the ▲productivity ▲ creativity ▲ feasibility ▲ business feasibility.
Hello Grace Co., Ltd., which proposed the idea of 'PV5 Business Using Camping/Car Park Place Brokerage Platform', and Towns Co., Ltd., which proposed the idea of 'P2P Lifestyle Sharing Using PV5', won the grand prize in the hardware/software sector. "Hello Grace Co., Ltd." was highly praised by judges in terms of expanding PBV's various use experiences, given that "Hello Grace Co., Ltd." is expected to use PBV-based campervans and synergy with easy swap technology.
The best integration awards in the hardware/software category were won by 'Let's go' a company that proposed a 'GPS-based PBV-combined leisure sports reservation platform', 'Tod & Ernest' a company that proposed a 'PBV-based modular flashlight for camping/leisure activities', 'Whitours Small' a company that proposed a 'multipurpose bracket that can be used in daily and camping/leisure activities', and 'Yellowknife', a company that proposed an immersive gaming platform in my car in connection with PBV.
In addition to
, six teams that presented creative ideas about 'PV5' won the main prize in the general category.
Kia plans to review how to apply excellent ideas to 'PV5' and collaborate with award teams if necessary.
It was meaningful in that we were able to listen to the opinions of not only general customers but also operators who can provide products and solutions using PBV, a Kia official said. "In the future, Kia will continue to create PBVs that reflect various needs of customers."
Meanwhile, Kia has redefined the concept of PBV at CES 2024 as 'Platform Beyond Vehicle' and said it will provide new businesses and lifestyles with a customized design with freedom and flexibility, as well as an efficient in-vehicle experience through innovative space utilization.
Based on this vision, Kia unveiled its first PBV model, 'PV5', at the '2025 Kia EV Day' held in Spain in February.
Reporter Kim Hyung-joon hj.kim@carguy.kr
This article was translated by Naver AI translator.
