Lotte Chilsung Beverage 75th Anniversary Chilsung Sida Package Design Renewed
Mar 25, 2025
Lotte Chilsung Beverage has introduced a new package design for its 75th anniversary.
This renewal has changed the package design for the first time in 24 years since 2000, and it is characterized by growing the star, a unique symbol, and placing it in the center of the product while maintaining the existing taste. The Chilseong Sider, which has been with the shining interest of consumers, has strengthened its identity by expressing that it wants to shine more joyfully in everyday life as much as the bigger star, and has also increased its readability with the change of Bold and Modern fonts.
Based on the conversion of 250ml cans of Korea's representative soda 'Chilsung Cider', which was born in 1950, cumulative sales exceeded 37.5 billion cans by October 2024.
The name `Chilsung' means the name `Chilsung' (七星), which means a star, is added to the product name as a pledge for the company's eternal prosperity. Chilseongsaida has been a comforting comfort for generations to appease sorrow and thirst. In Korea, Chilseongsa Temple is the epitome of 'Saida' and another name for memories.
Long-lived brands have several common characteristics. It is the unwavering trust of consumers in high quality, a special story that can stimulate emotions, and the identity of the product with its own value. One of the important points of drinks is taste. 'Chilsungsaida' is a product that provides a refreshing feeling by adding natural lemon lime scent to thrilling carbonation.
The most important thing in beverage manufacturing is 'water'. For the property of being clear and transparent, only cleanly purified water is used through several advanced water treatments. This is the main success factor that gave 'Chilsungsa' a discriminatory advantage.
For more than 70 years, Lotte Chilsung Beverage has been diversifying its product line according to changing trends while maintaining its unique identity. In particular, the 'Chilsung Cider Zero' product, which was launched in consideration of Healthy Pleasure, is constantly gaining popularity as it can be enjoyed with zero calories while maintaining the taste and aroma of existing original products.
Meanwhile, Lotte Chilsung Beverage introduced Chilsung Cider at the 「GULFOOD 2025」 food fair held in Dubai, United Arab Emirates in February, and held about 180 consultations with buyers from around the world, including the Middle East, Europe, and Asia.
This renewal has changed the package design for the first time in 24 years since 2000, and it is characterized by growing the star, a unique symbol, and placing it in the center of the product while maintaining the existing taste. The Chilseong Sider, which has been with the shining interest of consumers, has strengthened its identity by expressing that it wants to shine more joyfully in everyday life as much as the bigger star, and has also increased its readability with the change of Bold and Modern fonts.
Based on the conversion of 250ml cans of Korea's representative soda 'Chilsung Cider', which was born in 1950, cumulative sales exceeded 37.5 billion cans by October 2024.
The name `Chilsung' means the name `Chilsung' (七星), which means a star, is added to the product name as a pledge for the company's eternal prosperity. Chilseongsaida has been a comforting comfort for generations to appease sorrow and thirst. In Korea, Chilseongsa Temple is the epitome of 'Saida' and another name for memories.
Long-lived brands have several common characteristics. It is the unwavering trust of consumers in high quality, a special story that can stimulate emotions, and the identity of the product with its own value. One of the important points of drinks is taste. 'Chilsungsaida' is a product that provides a refreshing feeling by adding natural lemon lime scent to thrilling carbonation.
The most important thing in beverage manufacturing is 'water'. For the property of being clear and transparent, only cleanly purified water is used through several advanced water treatments. This is the main success factor that gave 'Chilsungsa' a discriminatory advantage.
For more than 70 years, Lotte Chilsung Beverage has been diversifying its product line according to changing trends while maintaining its unique identity. In particular, the 'Chilsung Cider Zero' product, which was launched in consideration of Healthy Pleasure, is constantly gaining popularity as it can be enjoyed with zero calories while maintaining the taste and aroma of existing original products.
Meanwhile, Lotte Chilsung Beverage introduced Chilsung Cider at the 「GULFOOD 2025」 food fair held in Dubai, United Arab Emirates in February, and held about 180 consultations with buyers from around the world, including the Middle East, Europe, and Asia.
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This article was translated by Naver AI translator.
