Genesis GV60..Top interior design, but high price is a stumbling block
Apr 22, 2025
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Even considering that Genesis has a high price range due to the nature of the luxury brand, the GV60 slump was severe. I went on a test drive with curiosity about what was lacking and how it improved.
The test drive model is a GV60 full-option performance. Genesis has no trim distinction because its price structure is different from that of Hyundai Motor. Starting with the basic model, detailed choices such as powertrain, driving method, interior, exterior, and driving options can be made as desired.
There is also an advantage of choosing options to suit your taste, but if it is a non-preferred specification, delivery may be prolonged. As there are many options to choose from, the actual purchase price may increase significantly compared to the base price. The test drive also differed significantly from the basic price. The basic price of GV60 is 64.9 million won after tax benefits, which is a rear-wheel-drive version.
The test-drive model is a performance AWD full-option specification. The price after tax benefits is 88.87 million won. The price of 86.14 million won is set when applying electric vehicle subsidies based on the Seoul Metropolitan Government. The price is up 23.97 million won from the basic type.
It is a full option to experience all the new specifications due to the nature of the test drive, but if you consider purchasing a GV60, I recommend that you choose only what you want and organize it at a reasonable price. As we set a higher base than the basic type, we checked how much performance differentiation and specifications were added.
The exterior color is a newly applied tromso green. Inspired by the aurora light of the Arctic polar region, it is a mysterious color that crosses the border between green and blue when faced in real life.
The front part has no change in the headlight outer housing and position.MLA headlamps are applied to improve the amount of light, and the design of the microlens completes the image of a vehicle that is more high-tech than before. The shape of the air inlet was changed to a horizontal type compared to the previous one, and the triangular design of the front camera was also changed to a horizontal design, making the existing design, which had strong individuality, more neat. The aspect of
is a partial change, so it is almost similar to the previous one. The cladding surrounding the wheel house changed from two-tone to body color, further enhancing the existing aspect that had a strong crossover image. The key to the change is wheel design.
In the existing 21-inch wheel design, which emphasized personality and splendor, the focus was on emphasizing luxury along with one-tone cladding in the form of a neat five-spoke that emphasized Genesis two-line.The rear change is the least.
In the case of GV70, it was well received by integrating the turn signal at the bottom into the upper tail lamp through partial changes. In the case of GV60, the turn signal built into the bumper is maintained as it is, giving it regret. Like the side cladding, the lower part of the rear bumper also increases the body color painting part, making it feel luxurious and calm.
The range of changes in the interior is greater than the appearance. Signature Design Selection 2 suede package has been added as an interior option. Gracher white sheets are applied to the ash gray dashboard to show the end of brightness. The car distinguished itself from Hyundai Motor, a popular brand, by matching the tone of seat belt rings, decorations around the area, and even small parts visible from the inside.
The application of a 27-inch integrated wide display is also a differentiating point from the Ioniq 5.The steering wheel, which used to have a cute impression with a circular theme, is more luxurious with a three-spoke steering wheel in the shape of a Crest grill.
The crystal sphere transmission, which was the strength of the existing GV60, remains the same. Since the sphere rotates to know the start state, it can prevent misoperation and, above all, it is a key point of the GV60 interior that differentiates it from other vehicles in design.
A wide range of suede with quilting decoration applied to the suede package radar trim. The soft-feeling Napa leather sheet and fillers to the ceiling are all finished with suede, showing the touch and quality that is comparable to the German brand's high-end products in the high-end interior.
The roof is high in crossover style, so there are plenty of headrooms in both rows 1 and 2. The driver's view is also good. The second row also has a flat floor and relaxed foot space, making it more space than seen from the outside.
The start button is located on the right side of the back of the steering wheel. It is more conservative than usual for the latest electric vehicles to remove or move the start button to the same location as internal combustion vehicles. Instead, it feels familiar.
He gave strength to the organ-style accelerator and went on a test drive. The GV60 generously contains Hyundai Motor Group's technology. Preview electronic control suspension is applied to adjust the damping force in advance using navigation information and cameras to find the optimal ride comfort. It shows the best ride with a smooth acceleration unique to electric vehicles.
It is stable even when encountering irregular road surfaces or bumps. It goes through smoothly with the feeling of holding and absorbing shock. Hydro bushing, which used to run only on the front wheels, has been extended to the rear wheels this time. When you test drive a new hydro bushing vehicle, the ride feels quite good. Again, the effect felt outstanding.
I got on the highway and sped up. The difference from Hyundai Motor Group's various electric vehicles is slight, but it shows a better appearance in quietness. This is because the sound absorbing material has been reinforced compared to the previous one and the active load noise control included in the Bang & Olufsen sound package has been added. Even at a high speed of about 100 kilometers, it is truly still.
It is a small and sporty design of 4545mm in length, but the feeling throughout the test drive is reinforced with sound absorption, reducing electric motors and wind chords, and improving ride comfort, giving the impression of being in a luxury large sedan.
The battery is newly applied to the 4th generation with increased density. The capacity was increased from 77.4 kWh to 84 kWh and the air power performance was improved, improving the range from 451km to 481km (composite, based on standard 2WD). The performance AWD model has a shorter driving distance of 382 kilometers.
The performance is improved, and the output of the rear wheel motor is 180 kW, slightly higher than that of the Ioniq 5 AWD, EV6 AWD, and GV60 Standard AWD. In addition, the front-wheel motors were reinforced to 180 kW class compared to the 74 kW class used by the brothers.
Added to this is e-LSD and boost mode. When operating in boost mode, it runs from standstill to 100km/h in just 4.0 seconds with strong performance of 360 kW (490 ps) and maximum torque of 700 Nm (71.4 kgfm).
Even if it is not a zero-back test, you can feel the overflowing power when accelerating at high speed. When accelerating in sports mode, it feels like your head is buried in the headrest.Fast and stable deceleration is possible by basicizing the all-spec 4P mono block brake caliper so that fast acceleration is not unstable.
Another feature is that the new smart regenerative braking system 3.0 has been applied. Various navigation information such as speeding cameras, bumps, and rotating intersections, as well as traffic flow and driver deceleration patterns in front of them. If you automatically set the optimal amount of regenerative braking for each driving situation and put the regenerative braking in auto mode normally, you can receive considerable help for stable deceleration.
Throughout the test drive, the real driving was comfortable due to the luxurious ride, performance without shortage, upgraded regenerative braking auto mode, and improved quietness. There were no shortcomings to pinch in the driving experience.
What's unfortunate is the center digital mirror. The first impression was quite satisfactory because of the wide view showing the rear compared to the mirror while driving. However, the disadvantages were exposed as it rained on the day of the test drive. The advantage of digital mirrors using cameras is that they should have better visibility than mirrors during rainy weather or at night.
However, as the camera for the center's digital mirror became humid, the visibility decreased sharply as it drove. It is fortunate that it is a problem only for test-drive, but if it is a common problem, it seems that improvement is needed.
The existing GV60 is the slowest-selling vehicle in Genesis, with monthly sales of less than 100 units in 24 years. The ride is so good, why is that. Again, the high price was the cause. When I thought about it throughout the test drive, the completion of the vehicle was not a problem. There is no problem that the driving feeling, ride feeling, acceleration, and quietness are further upgraded and will not interfere with vehicle selection.
The problem is that price competitiveness lags behind in relation to internal competitors. First of all, except for the zero-back, there are Hyundai Ioniq 5 and Kia EV6, which do not have much difference in performance. Compared to AWD models, the purchase price of the GV60 test car room is as high as 30 million won. The interior is quite luxurious, but it is not enough to give the impression that it is a more luxurious car in the exterior design evaluation.
High-end brand vehicles also outperformed internal combustion engine vehicles, but the difference is not significant in electric vehicles. As much as the price difference, it seems that more and more differentiation is needed elsewhere.
To pay more than 70 million won, you need an emotional attraction point in addition to performance. That part was weak. Its performance is ahead, but it is also quite visible in electric or imported cars that can be purchased at the same price point.It is chosen because there is a high-quality feeling given by the brand and the image of the vehicle.
To increase the sales volume of the GV60, you need wow points to adjust the price or differentiate the design more than it is now and differentiate it from the Ioniq 5. If you are interested in the new GV60, it would be a good choice to pursue its own cost-effectiveness by adding only the minimum option to the basic type.
a line review
Advantages: There is no shortage of quietness, ride comfort, acceleration, etc..High-end interiors are overwhelming
Cons: I don't see any prominent features given the high price..The design also lacks differentiation
Editor Song Moon-cheol mc.song@carguy.kr
This article was translated by Naver AI translator.
