Global game platform Roblox will hold a pop-up event at Pangyo Hyundai Department Store until the 17th
Aug 03, 2025
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Roblox will open its first offline pop-up event since entering Korea, 'READY, SET, ROBLOX', on the 1st and will be held at Pangyo Hyundai Department Store until the 17th.
Roblox is a global game and creative platform that is still popular with an average of more than 100 million daily active users, and the event will be operated in three spaces: an event hall on the first basement floor, a topaz hall on the 10th floor, and a sky garden for both fans and general visitors to enjoy. It consists of a game zone, a photo zone, and an MD zone, and you can directly play popular games such as 'Rival', 'Fish', 'Chained', 'Dandis World', and 'K-Photo', which set a record for the highest number of concurrent users worldwide. In addition, a dress-up fashion game 'Prism Runway Show' developed by Pond Studios, in which users style avatars and debut on the runway, will be unveiled for the first time in the world.
In the MD zone, 100 first-come-first-served people are given the opportunity to purchase 'Roblox Special Goods Set' every day, while various products such as collaboration goods using popular game IP, Roblox hoodies, Key Visual and Logo T-shirts, folding umbrellas, pouches, and desk pads are sold. In addition, various participatory content booths such as game challenge zones, photography, and short-form booths have been prepared.
In addition, on the 9th and 17th, user-participating competitions 'Hidden Match' and 'Super Match' will be held. In particular, the Super Match is an e-sports style event where developers, creators, and general participants of Roblox's popular game 'RIVALS' will compete together, broadcast live on site and YouTube, and winners will be given a developer day ticket, attend the awards ceremony and a special match with rival developers.
Richard Chae, CEO of Roblox Korea, said "READY, SET, ROBLOX is a symbolic attempt to show that Roblox is not just a game platform, but a platform that encompasses all generations and is at the center of culture to fans. In particular, I think it is very meaningful to be able to present my first offline experience in Korea"Starting with this pop-up, we hope that more Korean fans will be able to experience Roblox firsthand with their friends and interact with creators and influencers as well. In the future, Roblox will continue to expand its contact with users around the world and continue to expand the community where creators and fans grow together."
This article was translated by Naver AI translator.
