Kia revamp customer center based on artificial intelligence (AI) technology
Apr 14, 2025
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Kia plans to establish an AI-based Customer Contact Center (AI Contact Center) that introduced artificial intelligence counselors for the first time in the Korean automobile industry to integrate various advanced technologies and provide customer experience innovation and efficient counseling services.
Kia has integrated the customer center phone numbers, which were previously distributed and operated by 12 businesses, into '080-200-2000'. Through this, customers can easily access inquiries about various services with one number.
Kia provides a one-stop consultation service that can respond to various customer requests through an integrated consultation system. ▲Simple inquiries ▲General inquiries ▲Professional/technical inquiries, etc. Customized counseling is possible according to the type and request of customer counseling.
The newly introduced AI counselor at Kia Customer Center automatically responds to simple inquiries by providing AI counseling 24 hours a day, 365 days a year.In addition, AI counselors analyze customer inquiries and connect them to the optimal counselor during the counselor's working hours (weekdays from 08:30 to 18:00) depending on the type of question.
In addition, Kia plans to quickly reflect service improvement by analyzing customer opinions in real time. This enables Kia to respond quickly to customer complaints
We expect to continuously improve service quality.
An official from Kia stated that "We will increase customer satisfaction by providing optimal counseling services through the next generation of customer centers" and "We will continue to introduce innovative digital services that customers can experience in the future"."
This article was translated by Naver AI translator.
