Krafton's Life Simulation Game Artificial Reaches 1 Million Sales Within 1 Week of Launch
Apr 05, 2025
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The company stressed that this is the fastest time Krafton has ever played a game. 'Injoi' was released on the 28th of last month as an early access on the global game distribution platform Steam. On the day before its release, it ranked No. 1 on the 'Steam Popular Steam List (Wishlist)', and on the day of its release, it reached No. 1 on the 'Steam Popular Game (In the order of sales revenue)' within 40 minutes of its launch. As of the 4th, 'Injoi' maintains the top sales ranking of Steam in all sales countries, mainly in North America and Asia.
In addition to sales, positive responses are continuing in various indicators. Steam's user rating has maintained a rating of 'Very Positive', recording a positive rating of 83% as of the 4th. On the broadcast platform, it ranked No. 1 in the number of viewers in the game category in SOOP and Zizik, and No. 3 in Twitch. In addition, the in-game user creation sharing platform 'CANVAS' has exceeded 1.2 million users, and more than 470,000 creations have been posted cumulatively, Krafton said.
It seems that it has already increased its popularity by submitting major global game shows, collaborating with global influencer, and active user community communication even before its launch. Krafton emphasized that it built trust with phased disclosure of information and user-friendly operational strategies for 'Indoi', which led to a positive response across the user community.
Kim Chang-han, CEO of Krafton, said, `We are happy and grateful to be able to introduce 'Injoi' to users around the world through early access."We will continue to actively communicate with users and grow 'Injoi' into Krafton's long-term franchise IP."
Krafton will introduce various contents such as mode production functions and new cities in the future, and will provide DLC (downloadable content) and updates for free before official launch.
This article was translated by Naver AI translator.
