Lotus electric car worked..2024 Global Sales Up 74% To 12,134 Units
Apr 30, 2025
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Last year, Lotus delivered a total of 12,134 vehicles, up 74% year-on-year, the highest sales among British luxury car brands. Total revenue rose 36% to $924 million, drawing attention as it maintained a clear growth trajectory despite the global recession and trade uncertainty.
In the European market, which accounted for about 40% of Lotus Motor's total deliveries, the performance of the pure-electric Hyper SUV Eletra and the Hyper GT Emeya, which started deliveries in the middle of last year, posted an overwhelming growth rate of 179% year-on-year. The number of global deliveries for both models was 6,862, up 57% from 2023, supporting the fact that Lotus' luxury EV strategy was right on the mark.
In China, the second-largest market for Lotus, it accounted for 25% of total deliveries despite intensifying competition and economic downturn. In addition, APAC countries such as Malaysia, Thailand, Singapore, the UAE, and the Philippines, including South Korea, began selling Emeya in the fourth quarter of last year and recorded growth of about 90% year-on-year.
"Despite global trade uncertainties, we continued to grow meaningfully above the average of the luxury car market," a Lotus Tech official said. "We have preemptively adjusted our brand strategy, such as introducing competitive product prices and new configurations, to meet the needs of various markets and expand our customer base."
A global campaign of brands suitable for growth has also been unveiled. Recently, Lotus Motor Company has released a new global brand campaign with a video titled Are You a Driver or What? to draw attention from Lotus fans around the world. While delivering an intense message containing the brand's imposing spirit, sophisticated engineering, and legendary racing heritage accumulated over 77 years, Lotus fans are using the #AreYouADriverOrWhat hashtag to freely share the video on their SNS channels to promote brand value.
Meanwhile, in line with the clear performance of electric vehicles in the global market, Lotus Motor Korea also introduced an unconventional "Electric Vehicle New Vehicle Exchange Program" earlier this month, drawing keen attention from luxury EV customers. The "Electric Vehicle New Vehicle Exchange Program," introduced for the first time as an imported car brand, is a service that immediately exchanges a new car with the same electric car that customers used to operate if Lotus electric cars are stopped or a fire breaks out suddenly in a battery charging situation.
This article was translated by Naver AI translator.
