Lotus Motor Korea to participate in Seoul Mobility Show for the first time in brand history
Apr 04, 2025
|
Lotus Motor Company's first Seoul Mobility Show debut is represented by keywords such as "first" and "collaboration." Along with Lotus, who will officially participate in the domestic motor show for the first time, Esquire, who has led the domestic men's lifestyle culture for the past 30 years, will officially make its debut at the motor show. In particular, the booth will be decorated with the concept of "Esquire Editor's Garage" to introduce several lifestyle brands along with cars including Lotus to satisfy all visitors' tastes.
A total of two Lotus models will welcome visitors at the site. First, there is the Midship Sports Car Emira, a sports car containing Lotus' 77-year heritage and motorsport DNA. The bold line, three-dimensional door characters, and the rear fender's breathing hole, which are embedded in the exterior of an authentic two-door midship sports car, are ready to show off their own presence at the motor show site.
The most powerful of the contemporary SUVs, the Hyper SUV Eletre, is also ready to face a large crowd. Eletra, which was selected as the "2025 Performance of the Year" by the Korea Automobile Journalists Association earlier this year, is proving its cheerful handling and overwhelming track driving performance in the domestic market by combining modernity, innovation, and aerodynamic technology that Lotus boasts. The Seoul Motor Show, where the Lotus brand will participate for the first time, has attracted public attention since 1995, with not only domestic automakers but also big imported brands participating every other year. Since 2021, the Seoul Motor Show has been renamed the "Seoul Mobility Show" and has been reborn as a comprehensive mobility fair that encompasses various mobility-related industries and technologies beyond automobiles.
This year's event will be staged by various brands such as Hyundai Motor, Kia, and Genesis, as well as Mercedes-Benz, BMW, Porsche, and electric car maker BYD, which recently announced its entry into the Korean market. In particular, various ADAS future technologies such as vehicles and platforms, computing, and AI data communication can be found at this mobility show through the Autonomous Driving Theme Hall. "We would like to introduce the Hyper SUV Eletra, a representative of Vision 80, a brand electrification strategy, for the first time, along with Emira, who has played a pivotal role in Lotus' history," an official from Lotus Motor Korea said. "We ask for your participation in the booth as we present a small gift to visitors who agree to receive marketing on the spot."
Meanwhile, Lotus Motor Korea is implementing the 'Electric Vehicle New Vehicle Exchange Program' for the first time in Korea to relieve consumers' anxiety and convey confidence in Lotus electric vehicles. For more information on this new EV exchange program, contact the Lotus Flagship Exhibition Hall (02-6951-5008).
This article was translated by Naver AI translator.
