Mimi Minu Selected Zero Calorie Iced Tea Log Model...Targeting the 1020 generation with pleasant messages
Apr 30, 2025
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HK InnoN previously released a T-log in 2023 and conducted branded content with Mimiminu. Mimi Minu appeared as a new employee of HKINOEN at the time and presented fresh ideas at the presentation of T-log marketing strategies. The video received 1.6 million views and was well received by consumers in their teens and 20s.
The newly released T-log advertisement uses Mimiminu's buzzword 'Let's move on'The iced tea will move on to the T-log now' Mimi Minu, who turned into an idol, exudes various charms in front of the camera, but every moment, the screen is more attractive than Mimi Minu, creating a situation of 'crossing over '. By delivering the message funny and repeatedly, it was aimed at the effect reminiscent of 'Ice T-log'.
New advertisements can be found on T-log official YouTube, Instagram, and TikTok, and outdoor advertisements in academy and university districts will also be introduced. In addition, it plans to expand opportunities to experience T-logs by holding comment events on SNS channels such as YouTube and Instagram.
The zero-calorie iced tea t-log consists of four unique fruit flavors (▲flavored peach ▲ Jeju green tangerine ▲ rubizadu ▲ apple green grape flavor). There are also two kinds of 'T-log Sparkling' that add carbonic acid to give you a refreshing feeling (▲flavored peach ▲ gold apple taste), so you can enjoy it in a variety of ways depending on your taste. It has sold approximately 60 million cumulative units in about two years since its launch in April 2023.
HK Innoen, a person in charge of H&B marketing strategy team, said "It is significant to produce new advertisements with Mimi Minu over the past two years." He then expressed his hope that consumers who preferred other products would naturally turn over to the T-log"I want to change consumers' choices with a pleasant and memorable message."," he said.
This article was translated by Naver AI translator.
