Spring with increasing outdoor activities, demand for sports drinks...Why do you need electrolyte supplementation?

Apr 02, 2025

Spring with increasing outdoor activities, demand for sports drinks...Why do you need electrolyte supplementation?
◇ Coca-Cola's ion supplement drink Toretta following last year! Espa 'Winter'.



As outdoor activities increased and the number of people exercising in earnest increased in the spring, the demand for sports and ion drinks to soothe thirst also increased significantly.

As the temperature rises, the amount of sweat increases, so if you exercise vigorously, you should be careful about electrolyte imbalance. Electrolytes play an important role in water regulation in the body, muscle function, neurotransmission, and nutrient metabolism. In addition, ion drinks generally contain 6-8% carbohydrates, helping to supply energy quickly during exercise and keep blood sugar levels stable. Therefore, it is recommended to supplement major electrolytes and carbohydrates such as sodium, potassium, and magnesium through ion drinks during intense exercise. For this reason, sports and ion drinks fill the marathon stands that have entered the full season.

In the full-fledged season, related industries are also reorganizing their lineup and introducing various new products.




Spring with increasing outdoor activities, demand for sports drinks...Why do you need electrolyte supplementation?
Kwangdong Pharmaceutical introduced two types of pouch-type ion drinks dedicated to convenience stores 'Vita500 Ion Plus (CU only)' and 'Vita500 Ion Active (GS25 only)'.

It is an ion drink with electrolyte ingredients added to the flagship brand Vita 500, and is designed to effectively replenish moisture before and after daily life and exercise.

'Vita500 Ion Plus' contains 500mg of vitamin C and five electrolytes (sodium, potassium, calcium, magnesium, and chlorine), so it can meet the daily vitamin C nutritional standards and replenish moisture. With Vita500's unique freshness and soft throat, it is characterized by being able to drink without burden in daily life. In addition to vitamin C and electrolytes, 'Vita500 Ion Active' contains three additional vitamin B groups (vitamin B2, niacin, and biotin) necessary for energy generation in the body to help boost vitality.




'Vita500 Ion Plus' and 'Vita500 IonActive' are sold exclusively at CU and GS25 convenience stores, respectively, and have been released in pouch-type packages with ice cups.

Spring with increasing outdoor activities, demand for sports drinks...Why do you need electrolyte supplementation?
CU will release Kolon Pharmaceutical and Fauci Sports Beverage 'Real AMINO WATER Red Beat Plus'. One pack contains amino acid components that are good for muscle activity, such as 1250mg of Lglutamine, 500mg of arginine, and 250mg of BCAA, making it good to take comfortably before and after exercise. To commemorate the launch, an Instagram comment event will be held until the 9th to present signed soccer balls and soccer boots by Lee Seung-woo, the official model of RealAmino Water. The plan is to sponsor some of the sales to youth soccer clubs.

A CU official said "As the convenience store beverage market is being reorganized around 'health', we are actively responding to the trend by expanding the related beverage lineup."








This article was translated by Naver AI translator.