On the occasion of World Blood Friendship Day, the Bravo Campaign was launched...Recommend a gift before Family Month
Apr 17, 2025
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On the occasion of 'World Blood Friendship Day (April 17)', JW Pharmaceutical launched the 'BRAVO Campaign' to raise social awareness of hemophilia.
The World Blood Friendship Day is an anniversary established in 1989 by the World Federation of Hemophilia (WFH) to raise interest in hemophilia and other hemorrhagic diseases. The 2025 campaign slogan emphasizes the need to diagnose and improve access to treatment for women's bleeding diseases with the slogan "'Treatment Open to All: Women and Girls Bleed Too'.
JW Pharmaceutical, which launched a treatment for severe type A hemophilia in Korea in 2020, released video content on its JW media channel (home page) involving new employees who joined the company this year as part of this campaign. This video, which was produced to improve the understanding of female hemophilia and inform information, explains the causes, symptoms, and diagnosis process of the disease easily under the theme of 'Women can also suffer from hemophilia'.
An official from JW Pharmaceutical said "JW is striving to improve the quality of life of its patients through the stable supply of the type A hemophilia treatment "Hemlibra"In the future, we will continue to promote social awareness of hemophilia and conduct various activities that are practically helpful to patients beyond the supply of treatments."
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Ahead of Family Month, Cheonho Encare will hold a 'May 愛 Health' promotion at Cheonho Mall until the 18th of next month.
In celebration of Family Month, which has many events, it has discounted recommended products for each gift target and provided abundant benefits such as free gifts and discount coupons.
Representative products include black goat, black garlic healthy juice, and healthy food exclusively for children, such as "1005 Kidi Boa black goat' and 'Tough mugwort, green, and red ginseng'. In addition, the 'Daily Core' line of health functional foods that anyone can consume and the new product 'Italian Premium Paroenzyme' are included in the event items, which can be found at a limited discount.
We will also give freebies to customers who purchase products during the event. If you purchase more than 100,000 won, you will receive Cheonho En Care Steady Cellars such as 'Pure Organic Lemon Juice' and 'Grapefruit Stick with Dietary Fiber'. In addition, 1,005 people on a first-come, first-served basis will be given special discount coupons for Family Month worth a total of 50,000 won every day.
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TEAZEN will supply 'Kombucha Lemon' to all 37 Costco stores across Japan.
Tizen, which has been making efforts to tap into the Japanese market by participating in the discount events of KUTEN, a large Japanese online shopping mall, such as Megawari and Rakuten Super Sale, and holding new product presentations at all 135 stores of PLAZA in Japan, will be able to accelerate the expansion of its offline distribution network with the entry of all Costco stores.
It will expand its distribution network not only to Costco but also to Japanese drug stores and convenience stores. Tizen kombucha will be introduced sequentially at drug stores such as Welcia and Tsuruga, as well as convenience stores such as 7-Eleven and Family Mart.
A Tizen official said "Recently, the demand for low- and zero-sugar products has increased in the Japanese health beverage market, while the popularity of fermented beverages is also increasing. This trend is expected to spread further to Kombucha following yogurt, Amazake (Gamju) and red vinegar, and "I hope that Tizen, which has been loved in online malls, will now become an opportunity to communicate directly with customers in the offline distribution network through Costco."
This article was translated by Naver AI translator.
