Grand Corleos accumulated 30,000 units..The reason why it's so popular is
May 13, 2025
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So what are these high popularity factors. The first is in a differentiated power train. The combination of a 2.0-gas-powered turbo engine with an automatic eight-speed transmission, and Vogue Warner's sixth-generation all-wheel drive system are also getting a good response.
The main driver of the real sale is a serial-parallel hybrid system. If comparable competitors are mainly parallel hybrids and motors assist with power based on engine driving, Grand Corleos' two-motor system is responsible for power generation with one motor driven and one motor with the engine.
As a result, up to 75% of the urban areas can be driven like electric cars and are driven by motors, so satisfaction with the driving texture is high.
Consumers who prefer the smooth movement of electric vehicles but are reluctant to purchase them due to the inconvenience of charging are satisfied with the Grand Colleos hybrid, and that leads to many choices.
The second is the design. No matter how good the power train is applied, it is difficult to lead to high sales if the evaluation of the design is bad.
In the case of Hyundai Motor Group, Sorento and Santa Fe share the same power train, but Santa Fe, which has a lot of design-hating opinions, has lower sales than Sorento even though it is a new model.
In the case of Grand Corleos, there were doubts about the design when I first encountered the base model, Jiri Cha Singyu L. Singyuue L had a simple exterior design focused on straight lines, but it was so easy that it was not very attractive.
However, although Grand Coleos is based on Singyu L, most of the details of the outer body panels have been redesigned. The headlamp and tail lamp designs are almost identical, but deliver quite different images.
In particular, it succeeded in differentiating the front grill part and the side body line, creating an image of only Grand Coleos. If you listen to the behind-the-scenes story of designer Jang Hyun-gui, who runs YouTube channel Ear Design, it makes sense.
Although it was a new designer position, it was selected in the competition of Renault design studios around the world and mass-produced as the final design of Grand Coleos.It is said that it was designed with an emphasis on the effect of disappearing after the front grill and lines are gathered.
In conclusion, we created a vehicle with an image that is quite different from Xingyu L and received good responses from consumers. Together with the new hybrid system, it is helping to boost the sales volume of Grand Corleos.
The third is test drive marketing. In fact, marketing that recommends and promotes test drives is common. However, when conducting test-drive by each company, in particular, in the case of popular vehicles, it is often impossible to immediately test-drive them due to backlogs of reservations. Representatively, Hyundai Kia, the nation's No. 1 and No. 2 company, has so many types of cars in each company that it is difficult to prepare enough test-drive cars.
In the case of Renault, if you visit the nearby dealerships, there are Grand Corleos test drives available at almost all dealerships. Since there are few models sold and the main model is Grand Coleos, it is easier to test drive than competitors. In particular, satisfaction is high after the test drive, leading to sales. In addition to this, it also played a part in the domestic safety test, KNCAP, which scored 86.69 points, the highest score among SUVs. Various advantages and strategies, such as omitting options such as seven-seater, making cost-effective trim such as techno trim, and being able to select options without restrictions on iconic trim, have combined to create high sales volume now.
It is hoped that Renault Korea will maintain high sales through continuous new car launches and marketing in the future. This is because when various vehicles compete, consumers' profits also increase.
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Editor Song Moon-chul mc.song@carguy.kr
This article was translated by Naver AI translator.
