K-Com Bucha Announces to Japan...Tizen Participates in K-Con Japan 2025
May 09, 2025
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K-Con is a representative K-culture event held by CJ ENM in Japan and the United States since 2012, and not only K-pop performances but also various Hallyu products such as beauty and fashion will be promoted and exhibited. Until last year, the cumulative audience reached 1.99 million.
Through its promotional booth, Tizen actively appeals the charm of Korean kombucha to local customers in Japan. With the concept of `How far have you been in Combucha' that actor Kim Tae-ri is developing, it is targeting young people who visit the venue using pink and yellow colors.
At the booth, Tizen's various fermentation products will be introduced, including the latest kombucha lemon, plum, yogurt, and Sicilian pink lemon, as well as Apple Cider Viniger powder sticks and nurungi enzymes, which are popular as self-care products. In addition, various brand promotion activities will be held throughout the event for consumers who visit the venue, including sampling, tasting events, and lucky draw events.
Meanwhile, Tizen has recently entered all 37 Costco stores across Japan, including Tokyo, Osaka, and Fukuoka, accelerating its efforts to tap into the Japanese market. It will expand its distribution network not only to Costco but also to Japanese drug stores and convenience stores. Tizen kombucha will be introduced sequentially at drug stores such as Welcia and Tsuruga, as well as convenience stores such as 7-Eleven and Family Mart.
A Tizen representative said, "We plan to actively carry out local marketing activities to meet Japanese consumers who enjoy fermented beverages like this K-Con Japan. We will promote the excellence of K-Kombucha and grow into a global brand by expanding to not only the Japanese market but also the global market in the future.""
This article was translated by Naver AI translator.
