SOOP starts an advertising campaign featuring Lee Sang-hyuk emphasizing life streaming
May 18, 2025
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The main video of the brand advertising campaign 'SOOP Adventure' with the professional game team T1, which signed an exclusive contract for live streaming with SOOP, features T1's 'Faker'Lee Sang-hyuk.
The slogan 'Beyond Live Streaming, Life Streaming' in this video is a phrase that expresses streamers sharing their daily lives in real time and users enjoying and communicating together, SOOP said. Also "I don't edit the highlights of life, or the moments of hesitation. The narration "That's the real me" shows the meaning of SOOP's live streaming, which communicates with users through unpretentious moments delivered without editing. The company said that streamers in various fields such as games, music, sports, and entertainment are active in SOOP, and streamers and users continue to `live stream' in these contents in their own way.
This campaign will be conducted in a large-scale integrated manner that encompasses online and offline and will continue until July 18. In addition to SOOP's official sites and channels, it will be released through various channels such as electronic boards, buses, subways, and movie theater screens, focusing on major hubs in downtown Seoul such as Gangnam Station, COEX, Gangnam-daero, and Lotte Cinema.
A mission-type campaign will also be launched where users and streamers can experience and communicate on the platform together. Users can earn 'e Forest Tamp' through daily activities such as membership registration, LCK viewing and participation in watching together, general content viewing, and quiz response, and can apply for a variety of prizes, including 'Road to Vancouver Tickets' which includes tickets to the Mid-Season Invitational (MSI) 2025' final, tickets to flights, and accommodation tickets, as well as high-end gaming desktops, laptops, and PS5 (PlayStation 5).
In addition, there will also be a 'forest trimmer adventure' for streamers who are newly starting or returning to broadcasting. Streamers perform broadcasting activities according to a given adventurous roadmap, and if certain conditions are met, they can receive various rewards such as broadcast equipment, content exposure, and promotional opportunities. Users can participate in roulette-type events and win separate prizes if they watch the streamer content and achieve daily missions.
Meanwhile, SOOP said it plans to continue expanding contact points with LCK fans based on the official sponsorship of '2025 League of Legends Champions Korea' (LCK) along with the brand advertising campaign. In particular, from the second round of LCK, LCK team players will be able to participate in watching LCK games with fans in real-time like streamers, and players from clubs that have exclusive streaming contracts with SOOP are expected to engage in real-time exchanges with fans.
This article was translated by Naver AI translator.
