Hankook Tire Unveils 3 Collaborative Contents for Illustrator 'Sketchjuni'
Jun 30, 2025
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Hankook Tire has been working on the "Korea X Digital Creator" project to increase intimacy with the MZ generation, who is unfamiliar with tires. Sketch Juni, a professional illustrator specialized in the field of automobiles, participated in this project. Sketch Juni is an artist who draws attention for his sophisticated and sensuous artwork, and is actively engaged in production of goods and collaboration with global brands as well as digital drawings related to automobiles.
From April to June this year, three illustrated contents of "Sketchjuni" were sequentially released on Hankook Tire's official Instagram. Vehicles equipped with "Juventus," "Ion" and "DinaPro" brands were expressed in vivid colors and dynamic sketches to describe the premium image and driving characteristics of each product.
First, in April, the company unveiled a work expressing the driving performance of the ultra-high-performance super sports tire "Ventus S1 evo Z" mounted on BMW's high-performance sedan "M5." In May, he unveiled a work featuring the daily driving of Lucid Gravity, a premium U.S. electric SUV equipped with an all-season tire for electric vehicles, emphasizing the premium status of "Korea," a global integrated brand that supplies tires for new cars to global finished car brands.
In particular, the digital content released on June 27 is expected to draw a great response from the MZ generation, featuring a dynamic image of a pickup truck vehicle equipped with "Dynapro AT2 Xtreme" running through rough off-road against the backdrop of rugged mountains.
Hankook Tire will hold an event to celebrate the release of digital content from June 27 to July 2. If you follow Hankook Tire's official Instagram account within the period, press "Like" and leave the correct answer to the quiz posted in the event post in the comments, a small prize will be offered through a lottery among the correct answers.
Meanwhile, Hankook Tire has been working on the "Korea X Digital Creator" project since 2022, introducing digital contents containing Hankook Tire's products in their own way and personality with influential digital creators such as "Ner," "Cho Jong-min," "Na Jin-sung," and "Jeong Un-ho," drawing high responses from young consumers.
Recently, it has released digital content expressing the top tier technology of the virtual influencer "Mono Mars" and the world's top electric vehicle racing competition "ABB FIA Formula E World Championship," which has been collaborating for the past three years, to convey its premium brand image more friendly.
This article was translated by Naver AI translator.
