Hyundai Motor Group Peter Schrier, Luke Donker-Bolke..Automotive News Wins Centennial Awards
Jun 13, 2025
|
At the Automotive News Centennial Awards held in Turin, Italy from the 11th to the 12th local time, Hyundai Motor Group President Luke Donkerbolke (CDO) and CCO President Peter Schreyer, former president of the brand Emberder, won the "100th Anniversary Award".
Automotive News, a leading U.S.-based global automotive magazine, annually selects young entrepreneurial leaders and awards "Rising Stars." This year, in particular, it awarded the 100th anniversary award to those who have made outstanding contributions to innovation, leadership, and sustainability in the automotive industry.
At the awards ceremony, President Luke Donkerbolke oversaw the design strategies of Hyundai Motor, Kia, and Genesis, re-established a differentiated design philosophy for each brand, and was selected as the winner for showcasing innovative designs that crossed the boundaries of the automobile industry.
President Luke Donkerbolke joined Hyundai Motor Group in 2016 after working with Skoda, Audi, Lamborghini, Seart and Bentley. Since then, he has been named the group's chief design officer in 2018, and has also been in charge of the group's chief creative officer since 2020.
"This award proves Hyundai Motor Group's belief in design, the driving force behind innovation and identity," said Luke Donker-Volke, president of the company. "We give this honor to all designers in the group who inspire us with constant efforts."
Former President Peter Schrier, who also won the award, joined Kia's CDO in 2006 after working with Audi and Volkswagen and re-established Kia's design identity with a "Tiger Nose"-shaped grill, and subsequently released new cars were well received in the global market, helping Kia become a global design leading brand.
In 2013, he was appointed president and CDO of Hyundai Motor Group, which contributed to strengthening design capabilities and establishing a global identity for not only Kia but also Hyundai Motor Group as a whole.
"This award is a great honor for me," former President Peter Schrier said. "I dedicate this award to Hyundai Motor Group, which has a firm belief in the power of design that drives progress, change, and its power."
K.C. Crane, CEO of Crane Communications, the parent company of Automotive News, said "Luke Donkerbolke and Peter Schrier defined what design means not only for Hyundai Motor Group but also for the entire automotive industry. Their bold creativity and leadership have helped design enter the ranks of its strategy, and their designs are still incorporating into Hyundai Motor Group's vehicles, which are recognized around the world for their beauty and innovation."
Meanwhile, Giorgetto Giugiaro, who connected with Hyundai in the 1970s, was also honored. Jujiaro, a famous Italian designer and one of the inspirations of Luke Donker-Volke and former president Peter Schrier, was in charge of designing the Hyundai Pony Coupe concept introduced in 1974 and the Pony, Korea's first domestic mass-produced car.
Hyundai Motor Group plans to further enhance its design competitiveness by giving generous support to more designers, as the contributions of designers to Hyundai Motor, Kia, and Genesis designs have been recognized through this award.
This article was translated by Naver AI translator.
