Hankook Tire operates a pop-up store for the 'Korean Tire Tube Shop' in Surfy Beach, Yangyang
Jul 25, 2025
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Hankook Tire planned the pop-up to form a rapport with the global integrated brand "Hankook" by setting up a pop-up store within Servipitch, which has established itself as a hot spot for summer vacation in Korea since last year and strengthening communication points with potential customers of various ages, including the MZ generation.
The "Korean Tire Tube Shop" is operated under the concept of a rental office that lends tire-shaped tubes. During the pop-up period, various spaces such as 'Tube Station', 'Event Zone', 'Play Zone', and 'Large Tube Photo Zone' will be provided to provide a special opportunity to experience the innovative heritage of the 'Korean' brand.
First, customers who upload photos with hashtags on Instagram stories after taking a photo at the event zone will be given a variety of prizes, along with renting tire tubes.
We also prepared a participatory event that offers prizes when the mission is successful. The "Tire Flip" event, which gained huge popularity from visitors last year, will present beach towels incorporating the "Korea" brand design when successful by flipping 80kg, 160kg, and 300kg of high-weight tires within 30 seconds. Customers who participate in the "Tire Ring Toss" event, where tire-shaped tubes are thrown and hung on the rod, will be given special prizes depending on the number of tubes in the ring.
In addition, it provides a "Battery Charging Station" space to provide mobile phone storage and charging services to customers visiting pop-up stores so that they can enjoy their vacation comfortably without worrying about losing their mobile phones or discharging them.
In addition, during the pop-up period, Surfy Beach parking lot will also hold a "Tire Boy" promotion for vehicle visitors to experience easy and convenient vehicle management services from T'Station, a tire-centered automobile total service store. Beer Boy concept "Tire Boys" check tire conditions and air pressure, and support safe and pleasant driving with a free air pressure charging service.
In addition, a photo zone using a large signature tube shaped like a tire will be prepared to provide a pleasant brand experience to family visitors, including the MZ generation.
Meanwhile, Hankook Tire is increasing its premium brand status by continuing to communicate with potential customers of various ages with brand content that reinterprets its own mobility universe in an easy and trendy way. In the future, it plans to strengthen its unique position in the domestic sales market by providing a differentiated brand experience that transcends boundaries such as motor culture, F&B, fashion, and sports.
This article was translated by Naver AI translator.
