HiveIM Changes Its Name to Dreamage with Dream Interactive Media Era Meaning

Jul 01, 2025

HiveIM Changes Its Name to Dreamage with Dream Interactive Media Era Meaning





HiveIM announced on the 1st that it will change its name to 'DRIMAGE'.

Dreamage is the new name of HiveIM, which is in charge of HYBE's gaming business, and it said it started with three keywords: 'Dream' (dream), 'Interactive Media' (interactive media), and 'Age' (age).




It means opening the era of interactive media entertainment where you can experience various emotions and stories through various interactions in the game and face the world you have dreamed of. DreamAge CEO Jung Woo-yong said, `It is DreamAge's direction to create a game where you can meet various dreams and stories and expand the boundaries of interactive media entertainment through this,' adding, `This name change is a commitment and starting point to further clarify its direction. We will create a moment when imagination and reality meet."

Dreamage also unveiled a new CI in line with the name change. The company explained that it visually unraveled the brand philosophy that values emotional exchange and interaction with users.

Meanwhile, Dreamage is set to officially launch Macoville's collective RPG 'Ozri:Light' featuring a fairy tale-based worldview and emotional production in Japan. Aquatree's mega MMORPG 'Architect: Land of Exile' with a seamless open world based on Unreal Engine 5 and a strategic combat system will also be released in the domestic market.




Team PvP game 'Project Torch', which collaborated with Bonfire Studio, founded by developers from Blizzard Entertainment, is also preparing to be released in the Korean and Japanese markets. In addition, Dreamage is accumulating its own development capabilities through games such as 'Rhythm Hive' based on the music of Hive artists and 'In the Island with BTS' direct participation. In addition, new IP projects are also being developed.

So far, Dreamage has attracted 137.5 billion won worth of investment, securing a continuous growth engine. Based on this, it will not only expand its own IP but also speed up the development of technologies and contents to enhance its global competitiveness.





This article was translated by Naver AI translator.