Monsoon Ends, Heatwave Starts... blow an odorless blow into the deodorant market
Jul 14, 2025
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Kling (CEO Lee Sang-yoon), a household hygiene brand, announced on the 7th that its deodorant series 'Freshior No No No No No No' is receiving favorable responses from consumers with its fragrance-free, non-toxic, and low-stimulating concepts.
Unlike existing products that cover odors frequently encountered in daily life, such as sweat, tobacco, and pet odors, No Smell is characterized by increasing the deodorizing effect by applying sodium metasilicate-based technology that breaks down odor molecules. It is characterized by the use of a small amount of North American phytoncide oil without using artificial fragrances, eliminating the fragrance effect and focusing only on deodorization.
▶3 lineups to respond to summer smell problems in all directions
Depending on the usage environment, the Fresh Nostalgia series consists of three product lines: ▲R10 (high-concentration portable), ▲R20 (95-day continuous mounting product), and ▲R30 (large-capacity space spray).
In particular, R10 is a palm-sized spray product and is a highly concentrated pocket-type deodorant that can remove sweat and tobacco odors in real time. It is said to be highly practical among office workers and young people because it can be sprayed directly into clothes or bodies depending on situations such as going out, exercising, or before going to work in summer. In particular, smokers are said to have high satisfaction because they can immediately deal with the smell of clothes or body.
R20 is a mounting product suitable for enclosed spaces such as rooms, refrigerators, wardrobes, and shoe cabinets, and lasts up to 95 days in one installation. If you leave it in summer, such as youth rooms and senior rooms, it catches the smell. It has little scent, so it can be used as a refrigerator deodorant, which is a big difference from similar deodorizing products. You can use it with confidence even when taking care of clothing.
R30 is a spray-type deodorant that can quickly cover large spaces, and it does not add surfactants, artificial fragrances, or allergy-causing substances, so it can be used safely at home with pets. It has secured economic feasibility and sustainability with a structure that can also be used as a refill for R20 products.
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The evaluation of actual users is also positive. The review posted on Naver's smart store immediately disappeared the smell of sportswear", "Even my parents, who are sensitive to scent, use it without resistance", "The smell of the refrigerator disappeared for a few daysThere are many " registered contents.
The purchase rating based on the smart store is 4.95, showing consumer confidence in product performance and safety.
Kling Inc. is reacting to the technology that removes the source of odors, unlike conventional deodorants that cover odors with strong scents" he analyzed.
▶Southeast Asian Export-Type Brand 'NOMORE'Promotion to Shopee · Central Group
Beyond the domestic market, Kling Co., Ltd. is also speeding up its export development centered on Southeast Asia.
Thailand, Vietnam, and Indonesia, which have severe odor problems due to climate characteristics, have been set as major markets, and are launching export-only brands 'NOMORE' to promote collaboration with local retailers.
In Thailand, discussions are underway with TopsCare under the Central Group, and TikTok-based content marketing is also being carried out along with the entry of Shopee Mall. In Southeast Asia, where there is a large number of highly sensitive populations, Presenior's concept of fragrance-free and low-stimulated products is expected to act as a competitive factor.
▶Practicing Product Philosophy for Seniors… Donate products to Gwangju and Seongnam nursing homes
The presenior brand was designed from the beginning with the goal of hygiene products for the elderly and sensitive skin consumers. Based on this philosophy, Kling Co., Ltd. donated its products to more than 30 nursing homes and visiting care centers in Gwangju and Seongnam, Gyeonggi-do, and guided the elderly and nursing care workers to use them at the actual site.
A Kling official said, "We wanted to create a deodorization solution that can be reassured for the elderly and pet families who are sensitive to fragrance"We will grow into a brand with social values." he said.
▶"Dignity of fragrance, left as trust"
Deodorization is now recognized as a matter of function and safety, not just a scent.
Kling's Fresh Nomenon Co., Ltd. has established itself as a hygiene solution brand that considers the elderly, pets, and infants beyond the criteria of odorless and hypostimulation.
It's time to choose to get rid of odors with science instead of the upcoming heat and scent.
This article was translated by Naver AI translator.
