50th Anniversary of Yuhan Clorax, Declaring New Vision and Core Values
Sep 18, 2025
Yuhan Clorax (CEO Park Jong-hyun, Kim Kwang-ho) held a ceremony at the Grand Ballroom of the Fairmont Ambassador Hotel in Yeouido, Seoul, on September 17, to mark its 50th anniversary, and announced its new vision and core values.
At the event, Yuhan Clorax presented a new vision of a leading company in household hygiene trusted by customers with innovative solutions and announced the core values of five companies, including honesty, people-centeredness, innovation, cooperation, and excellence. It also unveiled a new company logo that reflects the company's vision and core values.
Yuhan Clorax was founded in 1975 by the late chairman Hong Byung-kyu, who served as CEO of Yuhan Corporation, and in 1977, it developed into Yuhan Corporation in a joint venture with Yuhan Corporation and established a nationwide sales network. In 1993, in order to strengthen the development power of new products, it was newly launched as Yuhan Clorax in collaboration with the U.S. company.
Yuhan Clorax's sterilizing detergent bleach Yuhan Lax has become a household necessity to improve the living hygiene environment over the past 50 years and has maintained an undisputed No. 1 market share. In addition, Yuhan Clorax has released products that meet the needs of consumers, such as funklin, Yuhan-Gen, Yuhan-lax spray cleaner, and sterilization cleaning tissue. Most of the products are sold by Yuhan Corporation, and sales in 2024 are worth 120 billion won.
In addition to all the company's executives and employees, more than 100 guests, including Chairman Kim Tae-hoon and other former presidents, CEO of Yuhan Corporation Cho Wook-je and U.S. CFO Andrew Dyne of Clorax Corporation, Chairman Kim Jin-ki of Sedge Chemical Corporation, and poet Lee Jae-moo, who dedicated the 50th anniversary celebration to celebrate the company's foundation, attended the ceremony to celebrate its 50th anniversary.
At the event, Yuhan Clorax presented a new vision of a leading company in household hygiene trusted by customers with innovative solutions and announced the core values of five companies, including honesty, people-centeredness, innovation, cooperation, and excellence. It also unveiled a new company logo that reflects the company's vision and core values.
Yuhan Clorax was founded in 1975 by the late chairman Hong Byung-kyu, who served as CEO of Yuhan Corporation, and in 1977, it developed into Yuhan Corporation in a joint venture with Yuhan Corporation and established a nationwide sales network. In 1993, in order to strengthen the development power of new products, it was newly launched as Yuhan Clorax in collaboration with the U.S. company.
Yuhan Clorax's sterilizing detergent bleach Yuhan Lax has become a household necessity to improve the living hygiene environment over the past 50 years and has maintained an undisputed No. 1 market share. In addition, Yuhan Clorax has released products that meet the needs of consumers, such as funklin, Yuhan-Gen, Yuhan-lax spray cleaner, and sterilization cleaning tissue. Most of the products are sold by Yuhan Corporation, and sales in 2024 are worth 120 billion won.
In addition to all the company's executives and employees, more than 100 guests, including Chairman Kim Tae-hoon and other former presidents, CEO of Yuhan Corporation Cho Wook-je and U.S. CFO Andrew Dyne of Clorax Corporation, Chairman Kim Jin-ki of Sedge Chemical Corporation, and poet Lee Jae-moo, who dedicated the 50th anniversary celebration to celebrate the company's foundation, attended the ceremony to celebrate its 50th anniversary.
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This article was translated by Naver AI translator.
